Press release
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february 20, 2019 - Elena Mirò
Elena Mirò: “Take your time!”
A different view on life, a call to action against the frenzy of today’s world by investing in “time” in pursuit of genuine serenity, not just in our everyday lives but also through what we wear
Milan, February 18th 2019 – #elenamiro opens Milan #fashion week in its Piazza della Scala Flagship Store by presenting the capsule collection designed in collaboration with #vanessaincontrada. Continuing along the path set by its Slow Living philosophy-led approach, the central theme of the #fashion show is to be Elena Mirò’s brand manifesto dedicated to the rediscovery of the value of time.
Elena Mirò’s Spring Summer 2019 is inspired by that feeling of peace you get when you can find a bit of time for yourself and relax in the sun. It is a genuine invitation to pursue this sensation. The free time #people are able to enjoy is crumbling under the hectic pace of modern life, and only a few succeed in escaping its grasp. According to a recent Doxa survey, just one woman in three manages to carve out at the most 2 hours a week to dedicate to themselves, while 7.3% of the female population say they do not even find one minute. And research by “Istat – Eurostat” shows that women are the hardest hit, with one hour less free time than men.
Further information in the press release to download
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