march 14, 2019 - Sony

Affinity in Autonomy

Sony is set to return to Milan #design Week from 9th to 14th April 2019. Following its successful debut at the world’s largest international #design #event in 2018 with ‘Hidden Senses’; a sensorial experience that visualised an enriched lifestyle for a new tomorrow.

In a rapidly transforming technological landscape, #sony is developing a vision for robotics that will enrich people’s lives and society. Its 2019 exhibition is entitled ‘Affinity in Autonomy: Envisioning the relationship between humans and robotics’.

Through the exhibition visitors will experience the future of robotics evolving with emotion and a feeling of vitality.

Event Information:

Title: 'Affinity in Autonomy'

Venue: Spazio Zegna, Via Savona, 56/A, Milano, Italy

Dates: Press preview on Monday 8 April, 15:00-21:00

Public display from Tuesday 9 to Sunday 14 April

Details: Website:


The exhibition exemplifies the #sony approach of always being at the forefront of #design by keeping true to the founders’ doctrine of "Do what has never been done before" and "Always stay one step ahead".

Since its inception back in 1961, #sonydesign has faithfully adhered to these wise words, forging its reputation as a leading, award-winning #design Team, and sets to have this continue in to the future as #sony continues to explore what the future could, and will, hold.

For more information on #sonydesign, visit:

Sony Corporation is a leading manufacturer of audio, video, imaging, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, interactive entertainment and online businesses, #sony is uniquely positioned to be the leading electronics and entertainment company in the world. #sony recorded consolidated annual sales of approximately $77 billion for the fiscal year ended March 31, 2018. #sony Global Web Site: