february 13, 2019 - BMW

BMW Group global sales increase in January

The #bmw Group has started 2019 with a positive sales result: global deliveries of the company’s three premium #automotive brands increased by 0.5% in January, with a total of 170,463 #bmw, #mini and Rolls-Royce cars delivered to customers. This is the company’s strongest-ever start to a year, achieved despite the current headwinds affecting the industry in several markets.

“We’re pleased to have achieved a sales increase in January, despite the challenging market conditions around the world,” said Pieter Nota, Member of the Board of Management of #bmw AG responsible for Sales and Brand #bmw. “We do expect slight growth in 2019, although the model changeover of the #bmw 3 Series, our all-time top- selling model, will impact sales in the first quarter. Growth will be driven mainly by full availability of the #bmw X5, the introduction of the all-new #bmw X7 and, of course the seventh generation of the #bmw 3 Series. In January, I was also pleased to see sales of our electrified vehicles grow, despite model changeovers of two key models. By the end of this year, the number of #bmw Group electrified vehicles on the roads around the world will total more than half a million.”

January saw BMW brand sales increase by 0.8% to total 149,616 vehicles delivered globally, a new record for the month. Limited availability of some compact models and the current model changeover of the #bmw X5 and #bmw 3 Series was offset by sales of the #bmw X3, which more than doubled (22,818 / +138.3%) and sales of the new #bmw X4 (4,397 / +36.9%).

Overall sales of BMW Group Electrified vehicles increased by 1.4% compared with January last year, with a total of 7,234 delivered to customers around the world. This increase was achieved despite limited availability of two key plug-in hybrid vehicles due to model changeovers - the introduction of the new #bmw 330e and the new #bmw X5 xDrive45e later this year is expected to support further sales growth of the company’s range of electrified vehicles. The #bmw i3 is the company’s best-selling electrified vehicle; the introduction late last year of an optional new, more powerful battery helped grow i3 sales in January to 2,598, 30.4% more than in the same month last year. The #bmw 530e (fuel consumption combined: 2.2-2.1 l/100 km; power consumption combined: 13.6- 13.3 kWh/100 km, CO2 emissions combined: 49-47 g/km) was also a significant growth driver, with deliveries up 82.0% (1,722).

2019 will also see the launch of the MINI Electric the fully-electric car will be introduced to the public later this year. It looks set to build on the success of the #mini Countryman Cooper S E plug-in hybrid (fuel consumption combined: 2.5-2.4 l/100 km, power consumption combined 13.7-13.4 kWh/100 km, CO2 emissions combined: 56-55 g/km), which grew its sales by 25.7% in January (1,027) thereby accounting for 18.0% of #mini Countryman sales. January deliveries of #mini brand vehicles totalled 20,575 (-1.7%).

Following its eighth successive record sales year, BMW Motorrad began 2019 with a 1.5% increase in sales. In total, 8,578 premium #bmw Motorrad motorcycles and maxi- scooters were delivered to customers around the world in January.

BMW & #mini sales in the regions/markets

With ongoing economic headwinds in several significant markets, the #bmw Group continues its strategy of prioritising profit ahead of volume.

Mainland China was the company’s main growth driver in January, with a sales increase of 15.5% (63,135) in the month. Much of that growth is due to the full availability of the #bmw 5 Series and the locally produced #bmw X3, which went into production in China in the summer of last year. As expected, significant model changeovers in the USA led to a sales decrease (20,559 / -6.3%) in the company’s second-largest market, while several European markets continue to be affected by economic headwinds.