february 11, 2019 - Puma

PUMA & SESAME WORKSHOP LAUNCH SPRING '19 COLLECTION

In Celebration of #sesame Street's 50th Anniversary

Make way for your favorite googly-eyed, furry friends Cookie Monster, Elmo, Bert and Ernie as Global sports brand #puma continues their partnership with #sesame Workshop, the nonprofit educational organization behind #sesame Street, in Spring ’19 for the fourth straight season.

To mark #sesame Street’s 50th anniversary, #puma and #sesame Workshop are launching a collection inspired by the heritage of both brands with original #sesame Street characters in a cut-and-paste, comic style motifs rendered in beloved #puma silhouettes.

Since its premiere in 1969, #sesame Street has brought laughter and learning to generations of children in 150 countries. #sesame Street transformed educational television by combining live action, sketch comedy, animation and puppetry. Now turning 50 years, it continues to inspire children around the world with #sesame Workshop’s mission to help kids everywhere grow smarter, stronger, and kinder.

Each piece in the collection feature the Muppets of #sesame Street where their individuality and uniqueness shine, with fun designs and splashes of color. PUMA’s sport-inspired styles like the #sesame Street 50 Suede Jr, which is decked with playful cut-and-paste, comic style design in vibrant colors that pop. The #sesame Street 50 RS-0 features playful renditions of Bert, Ernie and Cookie Monster on the tongue with fresh color blocking, comic-inspired graphics and a soft EVA footbed.