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january 22, 2019 - Chevrolet

Chevrolet reveals first-ever full-size LEGO® Silverado

DETROIT — Chevrolet and students from the Oxford Community School’s FIRST LEGO® League and Detroit’s Ralph Waldo Emerson Elementary’s A World in Motion Program unveiled the first-ever full-size LEGO® #Silverado today at the North American International Auto Show just ahead of the show opening to the public. The model is an exact life-size replica of the all-new 2019 #Silverado 1500 LT Trail Boss, and it is the first full-size Chevy vehicle built entirely of #lego bricks.

The #lego #Silverado continues the #partnership between Chevy and Warner Bros. Pictures that began in 2017 with “The #lego Batman Movie” and the LEGO Batmobile from Chevy. This #partnership builds on the #Silverado marketing efforts that launched earlier this month

A custom mini-build of the #Silverado High Country will make an appearance in the new big-screen animated adventure “The #lego Movie 2: The Second Part” when it debuts in theaters on Feb. 8. In this fun and action-packed sequel, the heroes of “The #lego Movie” reunite to save their beloved city from a new threat: #lego DUPLO® invaders from space.

“Chevrolet is once again thrilled to be working with Warner Bros. to integrate the brand and one of our most iconic products – #Silverado – into ‘The #lego Movie 2: The Second Part,’” said Sandor Piszar, director of #Chevrolet Truck marketing. “The themes of determination and teamwork in the new movie align perfectly with our Chevy brand values and we are sure that the all-new #Silverado has the features, technologies and strength that would help Emmet, Lucy and their friends as they take on exciting new challenges.”

Eighteen specially trained #lego Master Builders spent more than 2,000 hours hand-selecting and placing each of the 334,544 pieces on the red LEGO® #Silverado, which has unique working lights and graphic details.