Press release
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january 17, 2019 - Puma
PUMA AND PORSCHE DESIGN ENTER INTO STRATEGIC PARTNERSHIP
The collaboration blends Porsche Design’s sophisticated, functional #design philosophy with PUMA's innovative performance technologies. Combining the #design heritage of the two globally renowned brands, the #porschedesign Sportswear Collection – available in early March 2019 – features engineered products that will perform at the top level and stand for the fusion of lifestyle and performance wear. This has resulted in a dynamic collection with its own identity, which is supposed to appeal to customers expecting uncompromising aesthetics and performance.
“We are really excited to start working with such a renowned partner like #porschedesign,” said Bjørn Gulden, CEO of #puma. “Their active lifestyle heritage fits perfectly to our ambition to bring the track to the street and merge sport innovation with lifestyle products. With our long experience in motorsport, we will be working with #porschedesign to innovate footwear and apparel styles of high quality and technical engineering.”
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