Press release
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january 21, 2019 - Le Zirre Napoli
Le Zirre Napoli At HOMI 2019
Why Le Zirre?
Everyone ask what does “Le Zirre” mean?
In Neapolitan dialect means Terribles and for us it is a family nickname too.
How did Le Zirre start?
Le Zirre Naples is a Neapolitan brand, that was born from an idea of Pierluigi and Eleonora Frezza. The project started by chance, they had a piece of fabric and from that was born the first bag Zirra. Starting from that moment we are always looking for best fabric and new technical to realize the perfect Zirra.
Pierluigi, after living a period in Milan, came back in Naples and now he is in charge on the production and commercial area. Eleonora instead follow all the administration topic. This company is a family asset reality, in the project is involved Paola, the mom, the heart of the Zirre. They work together to reach the most important company mission: The Affordable Luxury. This is the Zirre strength: realize #fashion accessories with amazing textile applying a minimum charge.
Production follow a unique process, in while craftsman use best quality materials, cutting, treating and sewing by hand. In this way, the production chain is totally Italian. Thanks to fabric that come from big companies leavings, the process is a creative recycle: we give back life to products destined to elimination
5 good reasons to choice a bag #lezirrenapoli Limited Edition
1 – “eco-logically correct”: their environmental sustainability come from the use of fabric that come from the scraps of big companies, in this way the environmental impact is reduced. This is creative recycle!
2 – Cheap & chic: Buy to believe!
3 – Made in Italy: from #design to realization our bags are 100% Italians.
4 – Keeping up with #fashion: 2 collections, Spring/Summer and Fall/Winter; and limited edition because the #fashion is fast!
5 – Handmade: production follow a unique process, craftsman use best quality materials, cutting, treating and sewing by hand.
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