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november 30, 2018 - Nike

Heron Preston’s Great Reminder: Nike is Bigger Than Sneakers

Heron Preston, New York–based designer and founder of an eponymous brand, has no illusions about his entry point to #nike. “Growing up, I was always a sneakerhead," he says. "That was the only kind of #nike product I was really engaged with — sneakers, sneakers, sneakers."

Fast forward to Preston's early twenties, he's working at #nike and his eyes are opened to the brand's breadth of output. With the #nike HP Tailwind, Preston's grabbed an opportunity to share his discovery more broadly.

"Nike is an innovation company; there are so many innovations that I don't think the majority of my community is aware of," Preston says. "I really wanted to laser-focus on something different beyond sneakers. So that's why I decided to choose to create these Tailwind sunglasses with #nike as my first collab."

The HP Tailwind releases November 29.

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