Press release
13KB
october 24, 2018 - Dunkin' Donuts
Sipping is Believing: Dunkin’ Takes Aim at Winning Over Espresso Drinkers with an Entirely New Handcrafted Espresso Experience
Sipping is Believing: Dunkin’ Takes Aim at Winning Over Espresso Drinkers with an Entirely New Handcrafted Espresso Experience
With new state-of-the-art equipment, a new espresso recipe, new packaging and extensive restaurant training, Dunkin’ will serve high-quality handcrafted lattes and cappuccinos featuring a bold, authentic taste by the holiday season
The Dunkin’ espresso relaunch is one of the most transformative product initiatives in the brand’s recent history
CANTON, MA (October 24, 2018) -- Dunkin’, long recognized for keeping on-the-go guests energized with its signature hot and iced coffees, is now determined to be known for great-tasting espresso beverages. Nearly one month after unveiling its new rebranding designed to emphasize its beverage-focused strategy, Dunkin’ today revealed one of the most significant product initiatives in the brand’s recent history, with the goal of offering an entirely new espresso experience for customers in its U.S. restaurants by the holiday season.
With new state-of-the-art espresso equipment, a new espresso recipe, extensive restaurant training and new espresso cups, Dunkin’ will serve handcrafted hot and iced espresso beverages -- including lattes and cappuccinos -- featuring a rich, smooth, balanced taste that meets the profile preferred by espresso customers, and in particular younger espresso drinkers.
Dunkin’s enhanced espresso experience includes the installation of new equipment in all participating U.S. restaurants that dramatically improves espresso bean extraction for the optimal espresso beverage. The resulting espresso will deliver a stronger and more robust flavor profile. In preparation for the launch, Dunkin’ restaurant employees throughout the country have received extensive training and espresso certification on the new equipment and beverage builds.
Dunkin’ will support this launch with a comprehensive marketing campaign with even the Dunkin’ espresso cups undergoing a redesign. The new espresso cups are bright orange and feature an exclamation point “!”, a symbol that the espresso beverages being served are bold, new and exciting.
Earlier this year, Dunkin’ Brands announced plans to invest approximately $100 million into the Dunkin’ U.S. business, more than half of which is committed to restaurant equipment that will enable the company to accelerate its beverage-led strategy, including espresso. With Dunkin’ franchisees also making a substantial investment in the initiative, the brand is focused on growing its share of the hot and iced espresso category.
According to Tony Weisman, Chief Marketing Officer, Dunkin’ U.S., “Espresso is one of the fastest growing coffee categories, particularly among younger consumers, and with our coffee credentials we believe we have a tremendous opportunity to improve our awareness and credibility among espresso drinkers. Our superior lineup of lattes, cappuccinos, Americanos and macchiatos will delight current customers and surprise new ones. Sipping will truly be believing when it comes to the new espresso experience at Dunkin’.”
Iced Latte
592x1000, 135KB
Dunkin Espresso 201810241132
666x1000, 57KB
Hot Latte 2
714x1000, 37KB
Related news |
||
|
|
|
december 06, 2021
|
october 15, 2021
|
august 06, 2021
|
|
An extra sprinkle of joy is coming to Dunkin’ restaurants this holiday season. Beginning December 2, Holly Berry sprinkles will tr... |
Virtually visit a Dunkin’ door online at www.dunkindoor.com for a chance to win $1,000, or other ghostly Dunkin’ prizesFans can si... |
Ordering Dunkin’ favorites and earning rewards just got a lot easier for DD Perks® members, who now have access to the Dunkin’ #ap... |
Download all 
You might be interested in |
||
|
|
|
|
june 25, 2021
|
march 05, 2021
|
february 16, 2021
|
|
Sunrise Batch Iced Coffee, Smoked Vanilla Cold Brew with Sweet Cold Foam, and Smoked Vanilla Iced Latte fuel a cool summer at Dunk... |
As Easter approaches and baskets are filled with candy confections and colorful treats, here at Dunkin’, we’re teaming up with Fra... |
Here at Dunkin’, we love Valentine’s Day. Inspired by being part of so many fans’ love stories, we actually put marriage on the me... |
Download all 
Share
Share via mail 
Automotive
Sport
Events
Art&Culture
Design
Fashion&Beauty
Food&Hospitality
Technology
Nautica
Racing
Excellence
Corporate
OffBeat
Green
Gift
Pop
Heritage
Entertainment
Health & Wellness