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october 24, 2018 - Bentley

Bentley and Breitling drive forward into the future

  • Trail-blazing partnership of 15 years formally renewed
  • Special #Bentley editions to be integrated into core collection
  • Quality, elegance and timeless design for a discerning, modern audience

(Crewe, 23 October 2018)  Bentley is delighted to announce the renewal of its long-standing partnership with #Breitling, which will see a new generation of watches which combine purpose with style, dedicated to everyday elegance.

In 2003 #Breitling became the first watchmaker entrusted to design an onboard clock for Bentley’s flagship model, the Continental GT.

Adrian Hallmark, who was Bentley’s Board Member for Sales and Marketing when his brand signed the agree­ment with #Breitling, is now the Chairman and Chief Executive of #Bentley Motors. He commented: “The long-standing collaboration between #Bentley and #Breitling is a shining example of how, when two like-minded brands work together in an authentic way, the performance of both is enhanced.

“As we approach our centenary year, we will of course be celebrating our past, but, more importantly, we will be looking to­ward the future with a passion for innovation. It gives me great confidence to move forward with partners like #Breitling who share our commitment to technolog­ical #excellence, expert craftsmanship, and a pioneer­ing spirit.”

The partnership will see #Breitling in­tegrating special #Bentley editions into its core product offering rather than in a separate #Breitling for #Bentley collection. The first of these extraordinary watches is the Premier B01 Chronograph 42 #Bentley British Rac­ing Green. Powered by Breitling’s flagship Manufacture Caliber 01 in-house mechanical movement, which is visible through a unique transparent caseback with a metalised #Bentley logo, the watch has an impressive 70-hour power reserve.

 

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