october 23, 2018 - Carlsberg Group

World Economic Forum recognizes Carlsberg's Snap Pack innovation

This weekend, the #WorldEconomicForum (WEF) celebrated Carlsberg’s new #snappack packaging innovation, which is set to reduce plastic waste globally by more than 1200 tonnes a year - the equivalent to 60 million plastic bags.

Since its launch in September, the #snappack innovation has been the talk of town around the world, receiving widespread media coverage and being the talk of social media conversations about sustainable innovations.

WEF celebrates the innovation by featuring it in a short video on plastic waste, which has been streamed to around 10 million people worldwide who follow the Forum on its Twitter and Facebook platforms.

The #snappack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76%.

Currently available in the UK and Norway, the #snappack is due to make its debut in other markets, including Denmark, in early 2019.