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october 22, 2018 - Ginori 1735

France: a new milestone in Richard Ginori’s digital development


Sesto Fiorentino, 22 October 2018. #richardginori, the ultimate expression of Italian excellence in the high-quality artistic manufacture of porcelain, announces its new entry in France, with the launch of its online store www.richardginori1735.com/fr, fully integrated into its institutional website. Today marks the opening of the first #richardginori online boutique completely dedicated to the French market.

This is the third localised e-store released in the past few months, following the Italian and UK ones. The French lovers of the brand can now craft their own styles and express themselves by taking advantage of the product customization service offered for the “Totem” line or by choosing from the collections: “Volière”, “Oriente Italiano”, “Catene”, “Labirinto”, “Vecchio Ginori”, “Antico Doccia”, “Oro di Doccia”, “Arte”, “Babele”, as well as from the Company’s best-selling crystal, flatware and textile products. The online selection of items inspired by Gio Ponti has also been expanded for the occasion, as a further homage to the designer upon the retrospective “Tutto Ponti.

Gio Ponti - Archi-Designer”, on display from 19 October 2018 to 10 February 2019 at the Musée des Arts Décoratifs in Paris. Accessible by computer or mobile device, the new site www.richardginori1735.com/fr, in which a combination of e-commerce and content offers users a comprehensive experience, provides a fully customisable shopping experience, featuring free returns, dedicated customer care in French, a dedicated UPS shipping service, and credit or debit card payment options. www.Richardginori1735.com/fr is powered by Ogilvy, which has already partnered with #richardginori in several other projects.

#richardginori thus continues to implement its online penetration strategy in new markets, after launching it in Italy last April, with the aim of getting ever closer to the younger generations. #richardginori With a rich tradition and history spanning more than 280 years, #richardginori is the epitome of Italian excellence in the artistic manufacture of premium-quality porcelain and is recognised worldwide.

Part of the Kering Group (since 2013), #richardginori has been associated with key figures in the fields of architecture, #design and fashion over time and has established itself as an icon of 'made in Italy' excellence.

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