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october 15, 2018 - Skoda
Škoda Scala: A new name for a new compact model
The name comes from Latin meaning ‘stairs’ or ‘ladder’ › With the #scala, ŠKODA takes the next leap forward in design and technology › First European ŠKODA model to bear ŠKODA name in lettering at the rear centre › Brand-new model ŠKODA #scala to be introduced to the public by end of year Mladá Boleslav, 15 October 2018 – Following the first silhouette, ŠKODA reveals the name of its new compact model – ŠKODA #scala. The name comes from the Latin word ‘scala’, which means ‘stairs’ or ‘ladder’, signifying the next step forward for the Czech car manufacturer in the compact segment.
The #scala is the first ŠKODA production model in Europe to bear the ŠKODA lettering in the middle of the tailgate instead of the ŠKODA logo. Bernhard Maier, ŠKODA #auto CEO, emphasizes: “With the new ŠKODA #scala, we are opening a fresh chapter in ŠKODA’s compact class. This is a completely new development that sets standards in terms of technology, safety and design in this class. We are confident that the #scala has the best chance of redefining the A-segment for ŠKODA." With the #scala, ŠKODA presents its new emotional exterior and interior design language for the first time in series production.
It already caused a sensation at the Paris Motor Show in the form of the VISION RS. The traditional Czech brand is also taking a leap forward in terms of technology, offering innovative features in the new model that so far have only been seen in higher segments. The name #scala, which comes from Latin meaning ‘stairs’ or ‘ladder’, therefore is a perfect match, as ŠKODA has taken several major development steps forward.
It also perfectly embodies the brand’s values, which the term "smart understatement" aptly summarizes. In addition, the new ŠKODA #scala sports another, new and unmistakable feature: the first European series model of the brand to feature the word ŠKODA affixed in individual letters instead of the logo to the centre of the boot lid of the new compact model.
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