Press release
58KB
october 04, 2018 - Seat
SEAT showcases all its novelties in the city of Paris
- The brand connects with Parisians and launches pop-up stores in Saint-Lazare and Le BHV Marais
- The CNG models can be test-driven at the Green Test Center in Place de la Concorde
- Global premiere of the new #Seat #arona TGI at the Paris Motor Show
- The Tarraco makes its general public debut as the last model of the SUV offensive
SEAT is heading to the city of Paris with all of its latest novelties. Coinciding with the motor show in the French capital, which opens its doors today to the public, #Seat is launching two pop-up stores to integrate its new models into the streets of Paris and bring them closer to brand enthusiasts.
The #Seat #arona is on display starting today in a pop-up store located in the emblematic Saint-Lazare Square, where Parisians will get the chance to test drive the vehicle and discover all its features. Furthermore, as of Saturday there will be a space set aside for the CUPRA brand in the iconic Le BHV Marais, located in the city’s trendiest neighbourhood. The interior of this space will feature a prominent exhibition of sophistication, uniqueness, quality and personalisation, and this pop-up store will also include products and limited editions of a unique new line of accessories produced through the collaboration between CUPRA and other prestigious brands such as Fabike, L.G.R or Trakatan.
SEAT President #LucaDeMeo stated that “Paris is the perfect backdrop to present our latest proposals to the public, such as the Tarraco and the #arona TGI. Until 2020 we are going to launch one new car every six months, which represents a challenge for the company as well as an opportunity to show the potential of #Seat. We want to be even closer to #people and for this reason we are taking our cars to their natural setting, which is the streets of a city.”
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