Press release
415KB
october 03, 2018 - Citroen
Citroën invites you to the ‘Oui are French’ music festival on 5 October at the Motor Show!
Citroën is putting music at the heart of its communication strategy and is supporting French musical creativity through partnerships with young, up-and- coming bands for all of its launches. Two years after the first edition at the 2016 Motor Show, the Brand is creating the #event once again on its La Maison Citroën stand, at the 2018 Paris Motor Show. On the bill: five bands coming together for the ‘OUI ARE FRENCH’ #festival. In this way, with humour and optimism, the Brand provides a reminder that as well as being an international brand, it is not losing sight of its resolutely French character!
A concert open to all from 17:15 to 20:15 on the Brand’s stand, Hall 1.
OUI ARE FRENCH, Citroën’s creative manifesto
70 years after the presentation of 2CV at the Paris Motor Show of 1948, Citroën is more than ever affirming the boldness and creativity which has characterised it for almost 100 years. A single identity, inseparable from the French state of mind, which it recognises through an original, creative manifesto: ‘OUI ARE FRENCH’.
Playing with humour and optimism on a phonetic association of French and English, this manifesto strongly identifies the resolutely French character of an international brand. In fact, what better icon to symbolise France abroad than the Citroën 2CV, alongside the Eiffel Tower, Concorde and the baguette? Intimately linked to the history of France and of the French, from the working classes to the President of the Republic, Citroën is a popular brand in the true sense which carries with it better than anyone else the inseparable values of the French spirit: boldness and creative genius, impertinence and the capacity to endlessly reinvent itself.
Further information in the press release to download
FESTIVAL CITROEN OUI ARE FRENCH
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