Press release
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october 03, 2018 - Peugeot
The new PEUGEOT 508 wins the Design award from Automotive News Europe.
Pierre-Paul Mattei, Product Design Director for the new #peugeot #508, received the 2018 Eurostar Design award on 1 October for his work on PEUGEOT’S radical new saloon.
Every year, #automotive News Europe acknowledges individuals having produced particularly innovative work in the #automotive sector.
The #automotive News Europe jury rewarded the work of Pierre-Paul Mattei and his design team on the new #peugeot #508.
The jury applauded the bold styling choices that make a clean break with conventional design cues relative to the body styling of D-segment saloons. The decision to create a shorter model than the previous generation and to use frameless door technology, which serves to reduce ground clearance relative to its main rivals in the segment, give it a special presence and on-road stance. These are just some of the secrets behind the attitude of the new #peugeot #508.
In addition to the body proportions, the jury also appreciated the interior design, stressing its originality. The new #peugeot #508 features the latest take on the #peugeot i-Cockpit®, which retains its key components, namely a compact steering wheel, large 10-inch capacitive touchscreen and customisable, high-resolution digital head-up display.
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