Press release
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september 28, 2018 - Lexus
Co-Founder of British Design Brand Established & Sons Joins Esteemed Group of Mentors for the Lexus Design Award 2019
Press release available only in original language.
Six selected international finalists will receive once-in-a-lifetime mentoring from Sebastian Wrong, #design Director of Established & Sons, and other mentors in New York to prepare for Lexus's Milan #design Week exhibition.
- With the mission to nurture up-and-coming young designers, #Lexus proudly welcomes Sebastian Wrong (Established & Sons) as the newest mentor for #Lexusdesignaward 2019
- Celebrated #design authorities, Sir #davidadjaye, #paolaantonelli, and Lexus' own Yoshihiro Sawa return as judges
- Additional mentors and judge will be announced in October
TOKYO, Japan (September 28, 2018)―Lexus International today announced that this year's #Lexus #design Awards (LDA) finalists will get the rare opportunity to take their creative skills to the next level as Sebastian Wrong, Co-Founder and #design Director of leading UK-based #design brand Established & Sons, joins the roster of prestigious LDA 2019 mentors, bringing his expertise in product #design, manufacturing, and creative skills to the program. Additional mentors will be announced in October.
Established in 2013, the #Lexusdesignaward is an international #design competition that seeks to nurture up-and-coming designers who use #design thinking to solve everyday problems and build a better future for individuals and for society.
This year, six finalists will be selected from around the world to receive mentorship and a production budget of up to 3 million JPY (over $25K USD) to build a functional prototype to display at Lexus's exhibition at Milan #design Week 2019. A prototype will be selected to win the prestigious #Lexusdesignaward Grand Prix prize based on how the work integrates three fundamental principles from the #Lexus brand: "Anticipate", "Innovate", and "Captivate".
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