Press release
228KB
september 14, 2018 - Lexus
When design and craftsmanship meet
Press release available only in original language.
Exclusive "Crafted for Lexus" lifestyle product line to include #lexus #design Award winning works
- Lexus furthers their commitment to nurturing up-and-coming designers under the #lexus #design Award program, by including two of their creations in the Crafted for #lexus Line
- Both creations exemplify Takumi (artisan) craftsmanship and innovative #design, which are at the core of what the #lexus brand stands for
- Inaho and #worldclock, will soon be available at select locations where guests experience the #lexus brand
TOKYO, Japan (September 13, 2018)―Lexus today announced that it is making two of the winning works from its #lexus #design Award exclusively available under its Crafted for #lexus line. An international #competition, the program was created to nurture up-and-coming designers who use #design to build a better future for individuals and society.
Today, #lexus further expands its support to the designers by offering two of their winning works through the exclusive Crafted for #lexus Line. "The Crafted for #lexus line is a curated collection of items that reflects our brand's values of artisan craftsmanship and #design innovation. Adding new items that are the outcome of our #lexus #design Award is a great way for us to further support emerging and talented creators." said Spiros Fotinos, Head of Global Branding and Marketing for #lexus.
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