First To Mass Produce Large Screen OLED TVs, LG Poised to Lead Market in Advanced Premium #tv Technologies
BERLIN, Aug. 29, 2018 — Already a leader in advancing #tv innovation with its OLED TVs, #lg #electronics (LG) is introducing the world’s first 8K (7680 x 4320) OLED #tv at IFA 2018. The 88-inch 8K #lg OLED #tv features over 33 million self-emitting pixels to produce the unmatched contrast ratio and true blacks that define OLED TV’s iconic picture quality.
With OLED #tv shipments in the market expected to double in 2018 and reach over nine million units by 2022, #lg will continue to increase the OLED share in its premium #tv portfolio and drive large scale consumer adoption of OLED TVs. While the 8K #tv market is still in its infancy, it is expected to grow to more than 5 million units by 2022 and #lg is committed to leading the ultra-premium market with its 8K OLED #tv technology.
Despite advancements in LCD field, OLED has been often referred to as the “next-generation display technology” because it emits its own light, eliminating the need for any kind of backlighting. This allows for state-of-art TVs which redefine both the picture quality and the product design. Not only was #lg able to pioneer such technologies, but it was also able to successfully market them.
“LG’s first 8K OLED #tv is the pinnacle of technological achievement and the next evolutionary step in display technology” said Brian Kwon, president of #lg Home Entertainment Company. “4K OLED played a major role in reshaping #tv industry and #lg is confident that 8K OLED will do the same.”
Further information in the press release to download
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