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september 05, 2018 - Mazda

2019 Mazda MX-5


Revealed to the public on February 9th at the 1989 Chicago Auto Show, the first #mx5 caused a sensation.

Mazda’s engineers and designers had created a lightweight, compact, open-topped two-seater with a front-engine, rear-wheel drive format, front and rear double wishbone suspension, perfect 50:50 weight distribution, a low moment of inertia for maximum agility and an affordable price. It was an instant hit on a global scale.

The secret of the MX-5’s success was in effortlessly bridging the generation gap. On the one hand, its appeal to those who had first-hand experience of the famous European sportscars in the 50s and 60s was instantaneous, on the other, it quickly won over a new generation of younger drivers who simply could not believe how much fun could be found in a small, 955kg*, modestly-powered yet phenomenally agile machine.

So the MX-5’s core principles were preserved thereafter, it was even ordained that, with the introduction of the second (1998), third (2005) and fourth (2015) generation models (including the #mx5 RF of 2016), the car’s unmistakable silhouette should remain instantly recognisable from a distance of 100 metres.

When production reached 531,890 units in May 2000, the little #mazda was certified by Guinness World Records as the world’s best-selling two-seat roadster in history. Total production passed the 1,000,000 mark in April 2016, and the MX-5’s Guinness certification was updated. Today, global sales of the #mx5 have reached over 1,055,000 units.**

Garnering over 280 awards worldwide along the way, the MX-5’s 29-year history not only tells the story of the unswerving pursuit of an unique driving feel in which car and driver become one, it is also a record of the distance #mazda has travelled to establish its own inimitable style of driving pleasure.

The fourth-generation #mazda #mx5 was developed under the concept of ‘Joy of the Moment, Joy of Life’. Following the soft-top model’s debut in 2015, a power-retractable hardtop model, the #mx5 RF, was added to the lineup at the end of 2016. With these two distinctive personalities, the #mx5 delivers the joy of open-top driving to a wider audience, together with the inimitable thrill of Mazda’s trademark Jinba Ittai driving experience.

Masashi Nakayama, program manager and chief designer for the #mx5, had the following to say about the update. ‘The key phrase for our development of the fourth-generation #mx5 was “Innovate in order to preserve”, and I strongly believe that this model’s ongoing appeal is the result of our unceasing commitment to refining the vehicle over its 29-year history. We intend to keep refining the car’ he added, ‘seeking out new ways to make it even more thrilling and satisfying to drive, so it can continue to offer customers unique excitement and cement its position as a cultural icon.’

Driven by Nakayama’s desire to further enhance the MX-5’s core values, this 2019 version update features refinements to both design and packaging, improvements to dynamic performance and an upgrade to Mazda’si-ACTIVSENSE safety technologies.

Comprehensive improvements to the advanced SKYACTIV-G 2.0*** petrol engine combine a higher maximum engine speed with increased power and torque output, whilst the advanced SKYACTIV-G 1.5 petrol unit delivers higher torque combined with excellent fuel efficiency and environmental performance.

Design enhancements include new alloy wheel colours and the availability of a brown soft-top canopy.**** On-board ergonomics have been improved through the introduction of telescopic steering wheel adjustment, a more positive seat recline action and easier door opening.

Finally, five new i-ACTIVSENSE safety technologies**** bring greater piece of mind to 2019 #mx5 drivers: Advanced Smart City Brake Support which detects vehicles and pedestrians ahead and helps avoid collisions, and Smart City Brake Support (Reverse) which detects vehicles and obstacles behind, as well as Driver Attention Alert, a Traffic Sign Recognition System and a Rear View Camera.

* 1st generation, 1.6l engine

** As of 31May 2018

*** Fuel consumption: SKYACTIV-G 1.5l: 6.3 l/100km, CO2 emissions: 143g/km | SKYACTIV-G 2.0l: 6.9 l/100km, CO2 emissions: 156-157g/km

**** Depending on market and specification

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