Starbucks Evolution Fresh Launches New Bottled Line of Organic Kombucha

SEATTLE; August 8, 2018 – Cold-pressed juice brand #evolutionfresh announced today it will expand its functional beverage portfolio by entering the $1.2B* refrigerated tea category with the launch of new bottled #evolutionfresh #organickombucha across seven major U.S. cities from coast to coast. Available in six delicious flavors – #gingerlemonhoneycrisp, #mangopineapple, #gingergreens, #spicygreens, #pinkgrapefruit, and #turmericpineapplecoconut – the beverages have started to ship to grocery and natural retailers in Boston, Chicago, Los Angeles, San Francisco, San Diego, Seattle and New York City, with plans to roll-out to additional cities this fall and next spring. #evolutionfresh Organic Kombuchas feature the company’s cold-pressed juices and will be available in 15.2 fluid ounce glass bottles.  Customer interest in kombucha and fermented beverages is on the rise with the category growing 36 percent in 2017 according to IRI data.**

“Evolution Fresh has a long-standing heritage in cold-pressed juice and we are continuing to deliver on our commitment to expand in the functional beverage category with the launch of #evolutionfresh #organickombucha,” said Ryan Ziegelmann, president, #evolutionfresh. “We know our consumers are looking for beverages with functional benefits, and #evolutionfresh #organickombucha is just what they are asking for—a delicious and refreshing pick-me-up that also supports digestive wellness.”

To create its kombucha, #evolutionfresh starts with carefully selected artisanal teas—Congou black tea, Yerba Matè tea, pu’erh black tea, green tea and matcha. The teas are fermented and paired with cold-pressed #evolutionfresh juice.  Leading with flavor, these recipes leverage the brand’s culinary expertise rooted in authentic taste and quality since 1992 to delight the palate and create the perfect combination in every bottle.

Evolution Fresh #organickombucha is available in six flavors and is certified USDA Organic, non-GMO, gluten-free, and Kosher:

• Ginger Lemon Honeycrisp: This invigorating elixir has complexity, leading with Congou black tea that lives in harmony with cold-pressed honeycrisp apple, tart lemon and a kick of ginger.
• Mango Pineapple: Congou black tea strikes a down-to-earth balance with vibrant, cold-pressed oranges, mangos and pineapples to bring a juicy-sweet edge to every lively sip.
• Ginger Greens: At the heart of this feel-good elixir is effervescent Yerba Matè tea, its notes deliciously pair with Evolution Fresh’s signature cold-pressed leafy greens, bright lemon and zingy ginger.
• Spicy Greens: Light-bodied yet full of character, green tea and matcha lift Evolution Fresh’s signature cold-pressed greens, pineapple and jalapeño. A refreshing blend with just a hint of heat, accented by the jalapeno’s rich flavor.
• Pink Grapefruit: This celebrated, complex pu’erh black tea is brightened with a sweet splash of cold-pressed #pinkgrapefruit.
• Turmeric Pineapple Coconut: This spirited blend features bright Yerba Matè tea – made extra-special with savory turmeric and bright cold-pressed pineapple.

For more details about #evolutionfresh #organickombucha and #evolutionfresh juices, including where to buy and to learn about Evolution Fresh’s cold-pressed difference, visit www.EvolutionFresh.com. Get connected on social media by following @evolutionfresh on Facebook, Instagram and Twitter.

Evolution Fresh offers cold-pressed juices, smoothies and kombucha that provide delicious nutrition to consumers. #evolutionfresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high-pressure processing (HPP) to help protect flavors and nutrients. Acquired by #starbucks (NASDAQ:SBUX) in 2011, #starbucks and #evolutionfresh seek to make incredible nutrition widely accessible. To learn more about #evolutionfresh and our cold-pressed difference, please visit www.EvolutionFresh.com.

*IRI US MULO 52 WE 12/31/17

**IRI US MULO L52 Wks ending 7/30/17 & SPINS – Natural Channel L52 Wks ending 7/16/17 and NSS / Nielson Whole Foods report 8/9/17.

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