Press release
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august 22, 2018 - Anheuser Busch
Victory! Bud Light introduces cleveland browns “victory fridges” to reward fans when the browns snap their winless streak
Official Beer Sponsor of the NFL Unveils Bud Light-filled Fridges that will Kick-Start the Victory Celebration Following the Team’s First Win of the 2018 Season
A #clevelandbrowns victory is about to taste even sweeter.
Bud Light and the #clevelandbrowns today announced the creation of the #budlight #clevelandbrowns “Victory Fridge,” a smart-technology refrigerator that will automatically unlock after the Browns capture their first regular-season victory of the 2018 NFL season.
Beginning today, #budlight and Ohio-based wholesaler House of LaRose will install the #budlight #clevelandbrowns “Victory Fridges” at bars that have purchased the fridges in Cleveland, inviting fans to gather at their favorite watering holes for a chance to be a part of the well-deserved victory celebration. At the very moment the Browns achieve that long-awaited victory, the #budlight Browns Victory Fridges will simultaneously unlock, giving fans 21 and over the chance to enjoy the sweet taste of victory together.
Victory fridges will also be placed at Cleveland’s FirstEnergy Stadium and #budlight will be there to help fans celebrate when the Browns bring home that first win.
“The #budlight Browns ‘Victory Fridge’ is a fun way to celebrate and reward a fanbase that has never wavered in enthusiasm or dedication for their team no matter what happens,” said Andy Goeler, Vice-President of Marketing, #budlight. “We’re proud to show our support for Cleveland, and we’re always looking to bring NFL fans and friends together for memorable experiences. It’s going to be fun to be part of the celebration when the team earns their first victory of the season.”
Powered by Bud-E Fridge smart technology, the #budlight Browns #victoryfridge is the brand’s latest innovative technology to help create unique experiences for NFL fans.
“Our top priorities are to build a consistently winning team and to create unique experiences for Browns fans, and the #budlight #clevelandbrowns Victory Fridges will give our fans a special opportunity to celebrate our first win of the 2018 season,” said Executive Vice President/Chief Operating Officer Dave Jenkins. “We have the most passionate, loyal fans in sports, and we are excited to partner with #budlight on this promotion that they created specifically for Northeast Ohio due to Browns fans’ unmatched support of our team.”
To get all the latest information on the #budlight #clevelandbrowns “Victory Fridge” and other exciting programs, follow #budlight on Facebook at Facebook.com/BudLight, on Twitter at @BudLight and on Instagram at @BudLight.
About Bud Light
Introduced in 1982, #budlight is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. #budlight is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com.
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