june 28, 2018

Hyundai Motor signs Hertha BSC as Global Automotive Partner

Hyundai Motor has today announced a multi-year #partnership with #herthabsc, becoming the club’s new Global #automotive Partner.

From the 2018/19 season the #hyundai brand logo will be presented on the sleeve of the #herthabsc jersey in all Bundesliga matches until 2021.

Building on an already strong foothold in the football landscape, it is the first time that #hyundai has established such a #partnership in the top-tier of German club football. #herthabsc becomes the third top-level European club that the carmaker has announced as a partner this summer, following Chelsea FC of the English Premier League and Club Atlético de Madrid of La Liga.

During the #partnership, #hyundai will work closely with #herthabsc to ease mobility and make football more accessible to the club’s supporters through a number of fan-focused initiatives.

Hyundai will not only be visible on the #herthabsc jersey but will also feature on the club’s LED perimeter and hospitality branding at home matches. The deal will allow them access to men’s first-team talent, as well as media and digital content rights. They will also provide a significant number of cars to support the club’s operations and showcase the #hyundai model range.

This latest announcement extends Hyundai’s long-standing presence in football at the highest level, having been continuously engaged in national and international competitions for the last 20 years.

Hertha BSC is a very successful club with a passionate fan base and a challenging spirit that matches well with #hyundai. Our new #partnership will enable us to increase our visibility amongst millions of fans in Germany and worldwide, while also allowing us to create new opportunities for #herthabsc fans and customers throughout the season. It is also very fitting for #hyundai to have such a #partnership in Germany, where we have already established a significant operational presence including facilities for design, R&D, motorsport and sales and marketing.

Andreas-Christoph HofmannVice President Marketing & Product at #hyundai Motor Europe