Press release
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Comunicato stampa
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may 17, 2018 - Frederique Constant
Frederique Constant continues partnership with Gwyneth Paltrow as global charity brand ambassador and presents new charity advertising campaign
FREDERIQUE CONSTANT, the Swiss watch brand is delighted to announce the continuation of its #partnership for its third consecutive year with Oscar® winning actress and philanthropist #gwynethpaltrow as its Global Charity Brand Ambassador. Since 2016, #frederiqueconstant has partnered with Academy Award winning actress and philanthropist, #gwynethpaltrow, as its Global Charity Brand Ambassador. As part of the campaign, Gwyneth chose to align with charity organization, DonorsChoose.org, involved in supporting education for children, making it easy for anyone to help a classroom in need, whether it is through books, school supplies or funding field trips. ALETTA STAS, Board Executive and Co-founder of #frederiqueconstant said, “We are very happy to continue our collaboration with #gwynethpaltrow as our Global Charity Ambassador.” “Giving back is just as important to Gwyneth as it is for us, and thanks to her and our brand’s engagement, we will continue to support DonorsChoose.org educational projects.” Since 2004, #frederiqueconstant has donated $50 upon each watch sold from the brand’s Ladies Collections. Together with this, #frederiqueconstant and #gwynethpaltrow joined together for an exclusive event to launch the brand’s Lady Horological Smartwatch. A group of young students from the DonorsChoose.org program was invited to participate in a “5000 steps Challenge” conducted by #gwynethpaltrow alongside celebrity fitness trainer, Tracy Anderson. #frederiqueconstant was honored to contribute a donation of $50,000 to the DonorsChoose.org organization, specifically towards their movement and sports programs throughout public schools. “I am very happy to continue my #partnership with #frederiqueconstant and excited to unveil my latest Charity campaign for the brand,” said #gwynethpaltrow “What’s great about #frederiqueconstant is their combination of classic style and strong values that I really agree with, but also they have a beautiful commitment to sharing their success by giving back. We are very well aligned in our passion for charity.” To celebrate the #partnership renewal, the Swiss watch Manufacturer unveils its new Charity Advertising Campaign, which will promote the Ladies collections of the brand moving forward. The natural beauty of Gwyneth combined with the beauty of Frederique Constant’s Ladies timepieces result in a visually stunning advertising campaign. #frederiqueconstant wishes the new campaign great success, bringing further support to DonorsChoose.org projects.
Further information in the press release to download
Frederique Constant Gwyneth Paltrow FC-310LGDHB3B4
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