To accompany #Tokyodesignweek, #eden by Perrier-Jouët is making its third visit to the city from May 10 to May 20, for a residency at #trunkhotel. This year, the multisensory #Event deploys Virtual Reality to plunge guests deep into Perrier-Jouët’s Art of the Wild, with an experience that transports them to the Maison’s legendary cellars.
A pioneer of Art Nouveau, Perrier-Jouët is now using digital media to bring about a fusion of art and nature. At #eden by Perrier-Jouët, it has created a lush enchanted garden that rewilds the urban landscape. The #Event showcases the immersive installation created for DesignMiami/ by the US-based duo Luftwerk: a hypnotic interplay of color and light that deconstructs the Maison’s anemone motif.
FROM #Tokyo TO #epernay: A journey through time and space
It also invites guests to strike out into uncharted territory, via a unique Virtual Reality experience that recreates #eden - the secret cellar where the Maison’s most exceptional vintages are kept. By exploring this subterranean labyrinth alongside a luxuriant and dreamlike garden, visitors can win a trip to the #maisonbelleepoque, Perrier-Jouët’s #epernay home. Outside in the main area, prestigious DJs create a party vibe against a backdrop of flowers and exotic foliage.
TASTING EXPERIENCE: A tribute to the transformative power of nature
Meanwhile, special tasting experiences - hosted by Perrier-Jouët’s Cellar Master Hervé Deschamps - are available to all. Throughout #eden by Perrier-Jouët, gastronomic lunch and dinner Events are being staged with a trio of renowned chefs: #dominiquebouchet, #yosukeakasaka from #pierregagnaire and #mamorusugiyama from #ginzasushiko. The meals take diners on another journey through time and space - from the delights of contemporary #Tokyo to the treasures of the #eden cellar - in homage to the transformative power of nature.
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