Press release
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may 10, 2018 - Nike
NIKE - A place in the sun
The premise for all-conditions gear is naturally cynical: expect the worst seasonal situation so wearers forget their need of the garment entirely. It might come as a surprise, then, that a key element for the #nikelabacg summer 2018 collection is one you typically associate with cooler weather: Gore-Tex.
“This season, we discussed trying to finesse more of a modular system for men and women. What are our expectations toward summer apparel, in terms of adaptability and modularity?” says Johanna Schneider, senior director of influencer marketing and product collaborations for #nikelabacg.
Further information in the press release to download
NikeLabACG Summer18 0222-nike21747g 79421
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NikeLabACG Summer18 0223-nike22748-1g 79416
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NikeLabACG Summer18 0223-nike22295-1g 79420
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NikeLabACG Summer18 0223-nike23330g 79419
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NikeLabACG Summer18 0223-nike22797-1g 79417
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NikeLabACG Summer18 0223-nike23333-1g 79415
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NikeLabACG Summer18 0223-nike22245g 79418
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