may 10, 2018 - Seat

SEAT, new sponsoring partner of the Spanish National Football Team

  • The brand associates with the National Team until March 2021 and will be the official car
  • The sponsorship includes featuring the company during the 2018 FIFA World Cup Russia and the UEFA Euro 2020
  • SEAT, the only domestic carmaker in #spain, seeks to bring the brand closer to football enthusiasts and enhance its international visibility with this agreement

SEAT today has become a new sponsoring partner of the Spanish National Football Team. The agreement signed between the carmaker and the Royal Spanish Football Federation (RFEF) places #Seat in the category of main sponsoring partner, valid until March 2021. With this arrangement, #Seat will be the official car of the Spanish National Football Team and one of its sponsors during the 2018 World Cup Russia, which is kicking off next 14 June, as well as of the Euro 2020, which is being held in 11 countries. With this agreement, #Seat, which today is commemorating the 68th anniversary of its foundation, seeks to bring the brand closer to fans and increase its national and international visibility.

SEAT President Luca de Meo pointed out that “by sponsoring the Spanish National Football Team, #Seat is partnering with a winning team at a time when the company is also achieving major successes”. Moreover, de Meo added that “this agreement seeks to associate #Seat as the brand of the Spanish people and unite us in rallying around a common passion which is football, the most popular sport and the best platform to enable the spirit of the brand to gain visibility and continue to grow in #spain and Europe as well as around the world”.

Furthermore, RFEF Management Committee President Marcelino Maté welcomed “the sincere and loyal collaboration we have found in #Seat, a benchmark brand in the European market with which we will go hand-in-hand until 2021. The Royal Spanish Football Federation is fully aware of the importance of this agreement and of the benefits resulting from it”. Maté said “the ties between the National Team and #Seat are going to be strong, intense, friendly and advantageous for both parts. As of today, Spanish football at its highest level, the National Team, and #Seat, a leading company in its sector, have a common goal: the 2018 World Cup”.