Borgo Panigale (Bologna, Italy), 8 May 2018
- Two collections - sunglasses and optical frames - featuring an innovative spring hinge
- Andrea Dovizioso to be the official ambassador of the sunglasses line, with his very own model
- Ducati eyewear will be available from May onwards in optical stores and selected #ducati Stores
Motor Holding and #mondottica
– a globally renowned eyeglass-sunglass company – present the first #ducati
eyewear collection, the result of close teamwork between the two brands.
Consisting of 5 lines and a total of over 90 products, this #ducati
collection is up to the minute with the latest eyewear trends. Thanks to the broad variety of models - sports style or heritage-oriented look and colours - #ducati
glasses offer something for everyone and provide #ducati
enthusiasts with ultra-cool lifestyle accessories.
Mondottica interprets the unique #ducati
style by combining form and function and providing frames that balance tradition with innovation. High-tech materials, essential lines, cutting-edge design: #ducati
glasses are designed for those looking to project their style and passion through meticulous attention to detail.
Beyond the design philosophy, #mondottica
has, for the first time, introduced an innovative elastic hinge. Mounted in the temples, the hinge features a spring that exerts increased force yet keeps comfort levels high. A distinguishing trait of the #ducati
eyewear collection, the hinge is a major new product feature that gives the glasses greater stability should the hinging screws loosen.
The sunglass collection's brand ambassador, official MotoGP #ducati
Team rider Andrea Dovizioso, played an active role in the development of his own model, the ”Signature Style AD/04”. Characterised by a squared-off profile and a matte black finish with red inner trim, this model features red non-polarised lenses to ensure distortion-free vision from behind a helmet visor.
The eyeglass collection consists of 14 models, designed to reflect #ducati
style and performance. Again, the glasses feature an elastic hinge, making them comfortable for daily use. All models, in acetate or metal, are available in a range of colours.
The new #ducati
eyewear collection will be available worldwide from May 2018 onwards in optical stores and selected #ducati