may 02, 2018 - Alias

Alias at the Salone del Mobile of Milan

An austere setting with evident architectural references provides the backdrop to the #alias Gallery, the exposition concept through which #alias recounts its vision of contemporary living at the #salonedelmobile in Milan, from 17 to 22 April. Faithfully interpreting the brand identity, the installation reveals the research experience and experimentation which have led the company to develop its innovative, technological and apparently weightless collections.

Elegant, austere and waiting to be experienced firsthand, the location (hall 20 – stand C21/D18) consists in a large open plan space in which the latest additions to the collection are displayed in their uniqueness, to create a sequence of living zones. The firm of Alexandra Vandersande has curated the project, preferring not to define a real domestic interior, but to enhance the narration by means of a rigorous selection of elements. Colour contributes to the conceptual abstraction of this environment and an evocative sequence of finishes enhances the #design of the various collections: the neutral shades of the structural elements are teamed up with a refined selection of Kvadrat® fabrics and Pelle Frau® Color System SC leathers.

Everything is enveloped in a lightweight architectural structure, characterized by an alternate use of materials which effectively enhances the brand’s technological vocation. Inside, the living compositions rotate around the new and ambitious exploration undertaken by #alias, that of upholstered elements and seating systems. Consequently, the exposition focus is concentrated on aluzen, the modular project designed by Palomba+Serafini, which symbolizes a turning point in the company’s #design strategy. It is a freestanding modular system offering multiple configurations: a decidedly linear structure enabling the end-user to position cushions and flat rest surfaces according to his personal tastes and requirements.

An austere setting with evident architectural references provides the backdrop to the #alias Gallery, the exposition concept through which Alias recounts its vision of contemporary living at the Salone del Mobile in Milan, from 17 to 22 April. Faithfully interpreting the brand identity, the installation reveals the research experience and experimentation which have led the company to develop its innovative, technological and apparently weightless collections.

Further information in the press release to download

- Photogallery (67)

AG1 220 RV

4337x1772, 2MB

AG3 RV

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Ago 200 x 90

2756x1772, 813KB

Ago D120

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Ago D135

2200x1885, 314KB

Ago triangle

2068x1772, 356KB

alias-sketch1

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alias-sketch2

4961x3508, 2MB

alias-sketch3

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alias-sketch4

4961x3508, 2MB

alias-sketch5

4961x3508, 2MB

alias-sketch6

4961x3508, 1MB

alias-sketch7

4961x3508, 1MB

alias-sketch8

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alias-sketch9

4961x3508, 2MB

Alias AluZen Ludovica e RObderto Palomba

3000x2153, 2MB

ALIAS AluZen Ludovica e Roberto Palomba

3000x2153, 1MB

Alias AluZen Ludovica e Roberto Palomba 2

3000x2153, 2MB

Alias AluZen Ludovica+Roberto Palomba

2598x1748, 1MB

038 A009 SCT 253 (1)

2362x1772, 2MB

038 A009 SCT 253 (2)

2362x1772, 2MB

ALIAS gran kobi essentiel sketch

2929x4032, 2MB

IKO2

2171x2895, 899KB

IKO3

2171x2895, 929KB

IKO-1

2171x2895, 1MB

IKO ALUMINIUM

2953x3937, 3MB

IKO CHAIR PLASTIC

1772x2362, 675KB

IKO CHAIR SOFT

1772x2362, 2MB

IKO STUDIO SOFT

1772x2362, 1MB

IKO TRESTLE PLASTIC

2362x3150, 782KB

IKO TRESTLE SOFT

2362x3150, 2MB

IKO WOOD PLASTIC

2953x3937, 2MB

IKO WOOD SOFT RV

2953x3937, 4MB

ALIAS OUTDOOR KOBI SLEDGE PH B.BRANCATO

3648x5472, 5MB

KOBI SLEDGE

2362x3150, 632KB

Layout separ

3000x2123, 1MB

MANZU TABLE

2980x1772, 325KB

MANZU TABLE MARMO

2980x1772, 327KB

ALIAS NEW LADY Paolo Rizzatto

2953x3937, 3MB

ALIAS NEW LADY Paolo Rizzatto 2

2953x3937, 3MB

ALIAS NEW LADY Paolo Rizzatto sketch

3508x4959, 2MB

2953x2953, 3MB

2953x2953, 2MB

2953x2953, 3MB

ALIAS out of scale

4615x1772, 3MB

ALIAS out of scale foresta

2953x2953, 2MB

ALIAS out of scale Pergola

2953x2953, 3MB

ALIAS out of scale scogliera

2953x2953, 3MB

Mario Trimarchi Enigmatic Architectures Foresta 1 2018

3543x2531, 9MB

Mario Trimarchi Enigmatic Architectures Foresta 2 2018

3543x2553, 5MB

Mario Trimarchi Enigmatic Architectures Pergola 1 2018

3602x5315, 6MB

Mario Trimarchi Enigmatic Architectures Pergola 2 2018

3602x5315, 9MB

Mario Trimarchi Enigmatic Architectures Scogliera 1 2018

3543x2531, 7MB

Mario Trimarchi Enigmatic Architectures Scogliera 2 2018

3543x2830, 9MB

OUT OF SCALE frutta

4960x7015, 16MB

ALIAS FORESTA

2362x1772, 778KB

ALIAS out of scale

2362x3150, 2MB

ALIAS PERGOLA

2362x1772, 447KB

ALIAS SCOGLIERA

2362x1772, 939KB

ALIAS SEC marmo

6284x5906, 4MB

ALIAS SEC RV

5228x5327, 4MB

ALIAS SEC RV1

2953x2810, 3MB

Alias vina 1P Patrick Norguet

3000x2124, 2MB

Alias vina 1P Patrick Norguet 2

3000x2123, 1MB

ALIAS VINA 2 Patrick Norguet

3000x2123, 2MB

ALIAS VINA Patrick Norguet

3000x2123, 2MB

ALIAS VINA Patrick Norguet 2

3000x2123, 3MB

- Documents (19)

Bencore Company Profile eng

4MB

Smart Office by Bencore eng

392KB

Giopato&Coombes CompanyProfile en.doc (1)

67KB

Officine Saffi - Presentazione

393KB

PressRelease Officine Saffi eng

458KB

ALIAS SALONE DEL MOBILE 2018 STAND

29KB

Alias ago Alfredo Haeberli ENG

54KB

Alias AluZen Ludovica + Roberto Palomba ENG

54KB

Alias gran kobi essentiel by Patrick Norguet ENG

52KB

Alias iko by Patrick Norguet ENG

55KB

Alias kobi sledge outdoor by Patrick Norguet ENG

52KB

Alias layout separ Michele De Lucchi ENG

52KB

Alias Manz Pio Manzu ENG

56KB

Alias new lady by Paolo Rizzatto ENG

54KB

Alias Out of Scale Mario Trimarchi ENG

56KB

Press release

30KB

ALIAS SALONE DEL MOBILE 2018 STAND ENG

26KB

Alias SEC Alfredo Haeberli ENG

51KB

Alias vina by Patrick Norguet ENG

55KB

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