BURLINGTON, Vt., March 15, 2018 /PRNewswire/ -- There's just something about a s'more. Maybe it's smooshing the graham crackers around the toasted marshmallow or wiping melting #chocolate off your face after taking a big bite. To harness the deliciousness of this campfire favorite, Ben & Jerry's created #gimmesmore, an ice cream take on a classic dessert experience. Join Ben & Jerry's via FACEBOOK LIVE for a flame-worthy digital launch unlike any other. Tune in by visiting Ben & Jerry's Facebook page on 3/15.
Fans may ask, what makes #gimmesmore different from other s'more-inspired flavors (including current flavor S'mores)? #toastedmarshmallowicecream and a #chocolate cookies swirl! #gimmesmore features a toasted marshmallow ice cream with chocolate cookie swirls, graham cracker swirls & #fudgeflakes. Ben & Jerry's has swapped out the #chocolate base for a BRAND NEW toasted marshmallow ice cream. "The #toastedmarshmallowicecream base adds a new level and depth of flavor," said Flavor Guru, Eric Fredette. "We're constantly looking at how we can take our flavors to the next level and this was a great way to do just that." Fans are sure to find this iteration indulgent!
And since there's always room for s'more, #gimmesmore will be featured in a delicious sundae available exclusively at participating Ben & Jerry's Scoop Shops, featuring all of the toasted marshmallowy, chocolatey and fudgy goodness this new flavor has to offer! #gimmesmore rolls out to retailers and Scoop Shops nationwide in mid-March for an MSRP of $4.89. To find the flavor near you, check out Ben & Jerry's Flavor Locator. #gimmesmore will also be available online at store.benjerry.com.
For more information, visit: www.benjerry.com/flavors
About Ben & Jerry's
As an aspiring social justice company, Ben & Jerry's believes in a greater calling than simply making a profit for selling its goods. The company produces a wide variety of super-premium ice cream, light ice cream, yogurt and sorbet using high-quality ingredients. Ben & Jerry's incorporates its vision of Linked Prosperity into its business practices in a number of ways including a focus on values-led sourcing. In 2015 the company completed its transition to using entirely non-GMO (genetically modified organisms) ingredients by source as well as to fully source Fairtrade-certified ingredients wherever possible, which benefits farmers in developing countries. Ben and Jerry's products are distributed in 35 countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Ben & Jerry's became a certified B Corp (Benefit Corporation) in 2012. The Ben & Jerry's Foundation's employee-led grant programs totaled $2.5MM in 2017 to support grassroots organizing for social and environmental justice around the country.
SOURCE Ben & Jerry's
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