april 27, 2018 - Fontana Arte

FontanaArte on Stage A new theatre of decorative lighting opens in Corso Monforte, Milan

FontanaArte, the Italian maison of decorative lighting, transforms the space of Corso Monforte into a theatre. On Stage. A new way of conceiving a store as a destination: a place where the different languages of the exclusive and quintessentially timeless collection are presented like a commedia dell’arte. The new scenographic machine combines the most recent pièces with the sacred texts of the great masters who honed their skills in the Milanese forge created by Gio Ponti in 1932. The icons observe the new actors from backstage, almost suggesting and unveiling the aura of lighting culture that is transmitted in contemporary codes. Architect Francesco Librizzi, Sicilian by birth and Milanese by adoption, the new Artistic Director at #fontanaarte, has developed the idea of a ‘world of paper’ – a typical theatrical concept – applying it to the flagship store in Corso Monforte 13, which becomes a modular stage to be programmed with every act and scene change. Curtain. ‘Stage’ was born from the idea of scalability a space in constant progression, where the lamps of #fontanaarte offer the audience ever changing performances, an identity/bridge towards that which will become a completely renovated store. #fontanaarte interprets the concept of the home and domestic living in Italy and the world, with an architectural and #design approach worthy of the early Modernist culture in the Italy of the 1930s, cradle of the unrivaled heritage of a brand renowned internationally for its quality and elegance. The ‘fixed scene’ represented by the home is the interpretation of domestic lighting: intimate, effective, ethereal, empathetic. The division between the two spaces united by a lively play of mirrors provides a definitively private dimension. Whether it’s a room in a home or a hotel, the home-refuge separates us from the light pollution of the wild outdoors, offering the right balance of comfort and contemporaneity. The citations in the floors and ceilings have a noble source: Gio Ponti, who decreed the passage from the polychrome marbles of Pompeii to the innovative techniques of the ‘50s with marmoleum, and the colorful diamond pattern of perforated skies, clearly inspired by the theatre. Manifesto. In the first act, the new capsule collections take the stage: Equatore, by the Milanese brothers Oscar and Gabriele Buratti, along with Setareh, by the gentleman architect Francesco Librizzi. Both ceiling models, gentle slits that are almost mirrored in the intensely colored floor: the Equatore lamps are displayed like a giant staircase. Planetarium. The Setareh lamps – ‘star’ in ancient Farsi – are actresses in a celestial scenography. Constellation.

Further information in the press release to download

- Videos (1)

- Photogallery (88)

Lampara, FontanaArte Design Lab, 1965

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Flute, Franco Raggi, 1999

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Chandelier, David Chipperfield, 2018

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Blom, Andreas Engesvik, 2013

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FontanaArte Tripod FrontDesign terra

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Tripod, Front Design, 2017 02

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Tripod, Front Design, 2017 01

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Front Design Portrait

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FontanaArte Setareh FrancescoLibrizzi tavolo2

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FontanaArte Setareh FrancescoLibrizzi tavolo1

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FontanaArte Setareh FrancescoLibrizzi sospensione5

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FontanaArte Setareh FrancescoLibrizzi sospensione4

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FontanaArte Setareh FrancescoLibrizzi sospensione3

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FontanaArte Setareh FrancescoLibrizzi sospensione2

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FontanaArte Setareh FrancescoLibrizzi sospensione1

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Setareh, Francesco Librzzi, 2017 11

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Setareh, Francesco Librzzi, 2017 10

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Setareh, Francesco Librzzi, 2017 09

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Setareh, Francesco Librzzi, 2017 08

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Setareh, Francesco Librzzi, 2017 07

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Setareh, Francesco Librzzi, 2017 06

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Setareh, Francesco Librzzi, 2017 05

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Setareh, Francesco Librzzi, 2017 04

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Setareh, Francesco Librzzi, 2017 03

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Setareh, Francesco Librzzi, 2017 02

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Setareh, Francesco Librzzi, 2017 01

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Francesco Librizziportrait ¸gaiacambiaggi

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Pinecone susp

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Pinecone, Paola Navone, 2016

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Pinecone

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Paola Navone portrait

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FontanaArte Pinecone design Paola Navone white detail 03

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FontanaArte Pinecone design Paola Navone white detail 02

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FontanaArte Pinecone design Paola Navone white detail 01

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FontanaArte Pinecone design Paola Navone table lamp white

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FontanaArte Pinecone design Paola Navone suspension lamp transparent

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FontanaArte Pinecone design Paola Navone suspension lamp cm 70 transparent

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FontanaArte Pinecone design Paola Navone suspension lamp cm 70

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FontanaArte Pinecone design Paola Navone small table lamp

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FontanaArte Pinecone design Paola Navone floor lamp

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FontanaArte Pinecone design Paola Navone detail 03

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FontanaArte Pinecone design Paola Navone detail 02

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FontanaArte Pinecone design Paola Navone detail 01

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Optunia, CKR, 2017 05

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Optunia, CKR, 2017 04

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Optunia, CKR, 2017 03

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Optunia, CKR, 2017 02

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Optunia, CKR, 2017 01

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Claesson Koivisto Rune Portrait

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Kanji, Denis Guidone, 2017 02

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Kanji, Denis Guidone, 2017 01

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Denis Guidone Portrait

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IO+, CKR, 2018 02

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IO+, CKR, 2018 01

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Claesson Koivisto Rune Portrait

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Galerie, Federico Peri, 2017 03

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Galerie, Federico Peri, 2017 02

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Galerie, Federico Peri, 2017 01

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Galerie, Federico Peri, 2017

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Federico Peri portrait

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Gabriele e Oscar Buratti portrait

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Equatore, Fratelli Buratti, 2017 05

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Equatore, Fratelli Buratti, 2017 04

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Equatore, Fratelli Buratti, 2017 03

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Equatore, Fratelli Buratti, 2017 02

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Equatore, Fratelli Buratti, 2017 01

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FontanaArte Equatore Buratti table lamp still life

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FontanaArte Equatore Buratti sospension lamp still life

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FontanaArte Equatore Buratti floor lamp still life

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FontanaArte Uovo Historical Archive 1972 still life

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FontanaArte Uovo Archivio Storico 1972

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Ben Swildens

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Ben Swildens

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FontanaArte Uovo Historical Archive 1972 still life

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FontanaArte Uovo Archivio Storico 1972

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Gio Ponti portrait

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Bilia Led, Gio Ponti, 1932

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Max Ingrand portrait

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Fontana, Max Ingrand, 1954 01

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Fontana, Max Ingrand, 1954 02

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Gae Aulenti portrait

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Giova, design Gae Aulenti, 1964

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Pietro Chiesa portrait

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Luminator Led, Pietro Chiesa, 1933

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Metafora, Umberto Riva, 1980

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UmbertoRiva Portrait ph.Nicol Parsenziani

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Naska, Archivio Storico, 1933 02

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Naska, Archivio Storico, 1933 01

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- Documents (37)

Press release

27KB

FontanaArte Presse Mitteilung 2018

28KB

Comunicato stampa

26KB

FontanaArte Catalogue News 2018

4MB

FontanaArte Archivio de Prensa Fuorisalone 2018

27KB

Re-editions IT

24KB

Re-editions ENG

22KB

FontanaArte Tripod Front Design IT

27KB

FontanaArte Tripod Front Design ENG

26KB

FontanaArte Setareh Francesco Librizzi IT

67KB

FontanaArte Setareh Francesco Librizzi ENG

66KB

FontanaArte Pinecone Paola Navone IT

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FontanaArte Pinecone Paola Navone enG

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FontanaArte Optunia Claesson Koivisto Rune IT

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FontanaArte Optunia Claesson Koivisto Rune ENG

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FontanaArte Kanji Denis Guidone IT

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FontanaArte Kanji Denis Guidone ENG

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Io+ Claesson Koivisto Rune IT

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Io+ Claesson Koivisto Rune ENG

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FontanaArte Galerie Federico Peri IT

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FontanaArte Galerie Federico Peri ENG

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FontanaArte Equatore Gabriele e Oscar Buratti IT

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FontanaArte Equatore Gabriele e Oscar Buratti ENG

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FontanaArte Uovo Ben Swildens IT

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FontanaArte Uovo Ben Swildens ENG

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FontanaArte Bilia Gio Ponti ENG

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FontanaArte Bilia Gio Ponti IT

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FontanaArte Fontana Max Ingrand IT

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FontanaArte Fontana Max Ingrand ENG

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FontanaArte Giova Gae Aulenti ENG

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FontanaArte Giova Gae Aulenti IT

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FontanaArte Luminator Pietro Chiesa IT

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FontanaArte Luminator Pietro Chiesa ENG

28KB

FontanaArte Metafora Umberto Riva ENG

26KB

FontanaArte Metafora Umberto Riva IT

26KB

FontanaArte Naska Historical Archive ENG

24KB

FontanaArte Naska Historical Archive IT

25KB

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