april 26, 2018

Hyundai Motor Premieres China-Focused Sporty Sedan LAFESTA at Beijing Auto Show

  • Tailored exclusively for #china - sporty sedan #lafesta debuts at #autochina 2018
  • LAFESTA targets young generation looking for smart performance
  • LAFESTA embodies Hyundai’s new design philosophy ‘Sensuous Sportiness’
  • ‘Quality #hyundai, Smart Future’ new brand strategy for #china market unveiled

SEOUL, April 25, 2018 – #hyundai Motor unveiled a new strategic model for the Chinese market at the 2018 #beijing International #automotive Exhibition (Auto #china 2018) today, as the company embraces the growing younger generation in the world’s largest #automotive market.

Beijing #hyundai Motor Co., Hyundai’s Chinese venture, premiered the #lafesta, which features powerful driving performance packaged in stylish design, as a landmark addition to the aggressively expanding #hyundai line-up in #china.

The #lafesta, which translates to ‘Festival’ in Italian, is a high-performance sporty sedan designed to meet the dynamic and passionate demands of a new mainstream generation from the 80s and 90s. When it arrives in the Chinese market during the fourth quarter of the year, it will offer a smart experience to Chinese customers through its design. The new model shares Hyundai’s new design philosophy of ‘Sensuous Sportiness’ which was first announced at the Geneva Motor Show in March.

“China is evolving quickly and so are Chinese people’s attitudes. They are more self-confident, positive and creative. The #lafesta will help us reflect this shifting trend,” said Simon Loasby, the Director and Head of #hyundai #china Design. “It’s a clear demonstration of how our newly announced design vision, ‘Sensuous Sportiness’ comes to life in #hyundai vehicles.”

Among the exhibits, the Le Fil Rouge Concept, which made its world premiere in Geneva last month, took center stage, as a visionary concept that demonstrates Hyundai’s new design philosophy ‘Sensuous Sportiness’.

“Building on our long history of creating distinctive and sporty character in vehicles, we will create a new era for #hyundai design,” said SangYup Lee, Head of #hyundai Styling. “‘Sensuous Sportiness’, the new theme for #hyundai design reflects our goal to build a beloved brand by creating vehicles with heightened emotional value.”

LAFESTA integrates a number of Hyundai’s industry-leading technological innovations in coupe-style sleek design, powerful powertrain and advanced driving assistance systems, which all help the vehicle set the industry standard. Producing the vehicle’s excellent performance will be a 1.6 turbo GDi engine twinned with a 7-speed dual clutch transmission for seamless and efficient gear changes. On the inside the spacious cockpit environment is driver focused and designed to deliver an engaging drive, but also features practical ergonomics and quality materials. Keeping all occupants safe, the #lafesta features the most advanced and safest driving assistance systems. Further details will be disclosed in due course, following the official launch later this year