april 23, 2018 - Kellogg

Kellogg's® Chocolate Frosted Flakes™ Drops First-Ever Record Made Of Cereal

The edible and playable cereal "vinyl" features release of boy band #PRETTYMUCH's new song "Hello"

BATTLE CREEK, Mich., April 19, 2018 /PRNewswire/ -- Chocolate lovers will be singing a new tune when Kellogg's® Chocolate Frosted Flakes™ hits bowls and playlists today with the first record to ever be made out of actual cereal – so that when you are done listening to new release "Hello" from Simon Cowell-backed boy band PRETTYMUCH, you can enjoy the sweet taste of Chocolate Frosted Flakes™.

The delicious, vinyl-inspired record features a core of Chocolate Frosted Flakes, topped with layers of milk and dark #chocolate. Pressed in a 3D-printed mold to create playable grooves, the limited-edition record features a silhouette of Tony the Tiger, to showcase the crunchy, chocolatey Chocolate Frosted Flakes.

Kellogg Company Record Spinning

Sweetening the record beyond its cereal recipe is the song it features, the new release "Hello" by PRETTYMUCH, an iHeartRadio 2018 Best Boy Band nominee. For the full Chocolate Frosted Flakesexperience, fans view an exclusive "Hello" music video featuring Tony the Tiger on #PRETTYMUCH's YouTube channel, and take the dance party on the go by downloading the song on iTunes.

"Through our music, we've always advocated for having fun and living your greatness in everything you do 'cause it's just so important to stay true to yourself and have a good time doing it! So, we thought, what better way to do that than release our newest song on the first ever record made of Chocolate Frosted Flakes," shares Brandon of PRETTYMUCH.

Select fans who registered with PRETTYMUCH in advance will be the first to receive the record today and have the chance to meet the band in person at Kellogg's NYC café. Starting tomorrow, all fans can pick up the Chocolate Frosted Flakes record for free at the café, while supplies last. A limited number of the collector's itemwill also be available in Chicago on April 21 at Reckless Records' Wicker Park location, in honor of Record Store Day. 

Unlike other #chocolate cereals, Chocolate Frosted Flakes' flavor is just that – frosted – onto the corn flake base, providing a distinctly chocolatey taste while maintaining a satisfying crunch. Kellogg'sworked directly with fans to test how different cocoas interact with balancing notes on the cereal flake and in the milk left at the bottom of the bowl.

Chocolate Frosted Flakes is available at all major retailers and grocery stores where breakfast foods are sold with a suggested retail price between $4.69 and $5.79.

About #kellogg Company                                                                                                           
At #kellogg Company (NYSE: K), we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, #kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit www.KelloggCompany.com or www.OpenforBreakfast.com and follow us on Twitter @KelloggCompanyYouTube and on our Social K #corporate blog.

SOURCE #kellogg Company

For further information: Media Hotline, #kellogg Company, 269-961-3799, Media.hotline@kellogg.com; Carly Paull-Baird, 312-240-2956, Carly.Paull-Baird@krispr.com; PRETTYMUCH, Mike Navarra, 310-272-2167, mike.navarra@sonymusic.com