april 20, 2018 - Ducati

Ducati opens newest exclusive showroom in New York City

  • Global #ducati CEO Claudio Domenicali in attendance with #ducati MotoGP Team Flag-Bearer Jorge Lorenzo
  • Grand opening event in downtown Manhattan showcases completely renovated store, now dedicated exclusively to #ducati motorcycles, accessories and apparel
  • An exclusive #ducati dealership, with a renovated #showroom of more than 7,500 square feet, strategically located at 155 6th Avenue in SoHo
New York, April 19th 2018 – The bustling streets of Manhattan were rumbling with excitement last night as #ducati held a celebration to mark the grand opening of the company’s newest exclusive dealership, #ducati #newyork. Clients and fans alike packed the #showroom to admire the display of Ducati’s newest 2018 model lineup alongside #ducati CEO Claudio Domenicali, #ducati North America CEO Jason Chinnock, and #ducati MotoGP team rider Jorge Lorenzo, who were all in attendance for the evening’s festivities.

With more than 780 dealerships in 90 countries around the world, #ducati has extended its global reach to unprecedented levels, and #ducati #newyork promises to be a global beacon for the brand among the growing number of outposts the Italy-based manufacturer has recently established.

“The opening of this new Monobrand #ducati Store represents a further step forward in the process of continuous improvement of the quality of our network internationally” - said Claudio Domenicali, Chief Executive Officer of #ducati“Riders here are enthusiastic and passionate about their bikes, and the riding terrain is very diverse, from the urban landscape here in the city to the rural roads a few hours away. We feel this new #showroom will be a location where motorcyclists of all skills can gather as a community, experience our new models in a fresh space, and head out to their favorite riding roads.”

Strategically located at 155 6th Avenue in SoHo, #ducati #newyork was recently converted to an exclusive #ducati dealership, with a renovated #showroom of more than 7,500 square feet at a fashionable address. The Manhattan #showroom is redesigned to accommodate new models in an environment matching the Italian style and modern aesthetic of #ducati, with a comprehensive #ducati apparel display, dedicated #ducati accessories #showroom, customer lounge, and refreshed #ducati service department. #ducati #newyork is also the home of Scrambler #ducati, the free-spirited #ducati endorsed brand, with a dedicated Scrambler Camp featuring motorcycles, apparel and accessories inspired by Ducati’s past but with modern technology and premium details. 

The 2018 #ducati lineup was on display during last night’s event, including the new Scrambler 1100 and the flagship superbike, Panigale V4, which is the next evolution of Ducati’s heritage, bringing racing technology to the streets.

Ducati has expanded into new motorcycle categories in recent years, with diverse offerings ranging in categories from touring bikes like the new Multistrada 1260 to the Monster 821 - which comes on the heels of the Monster’s 25th anniversary in 2018. #ducati now offers 37 different models, ranging from Adventure, Touring, Sport & Fun, Lifestyle and Racetrack styles.