april 16, 2018 - Mercedes-Benz

Mercedes-Benz Fashion Story 2018 #WeWonder with Slick Woods: #WeWonder: Slick Woods on youth as inspiration for the future

Stuttgart. #palmsprings in California provided the framework for the presentation of the second chapter in the Mercedes-Benz #WeWonder manifesto with the model #slickwoods and her theme of "Youth". #slickwoods and other opinion leaders came together on Saturday, 14 April for discussions and to experience the #mercedesbenz Concept EQ live.

“What if I told you that you define beauty?” This is the question #slickwoods asked her followers at the beginning of their discourse for the #WeWonder manifesto in February this year. From there the subject of Youth was explored further in #palmsprings, as a motivation for challenging design to be a form of self-expression for your style and your personal values. Woods’ vision for the future: confidently asserting your own personality, even if this breaks with convention. She herself is the best example of this approach. With her numerous tattoos, shaved head and the prominent gap between her two front teeth, she breaks all the rules of beauty as postulated in the fashion world. As a representative of a new generation of free-thinkers who are not shy of breaking barriers, she has made a career of her individuality as a model, is booked by major fashion houses and is now a role model for many women.

In #palmsprings, "Slick Woods Unplugged" provided an authentic picture of what young opinion-leaders expect of the future, and in what direction their style is developing. Woods discussed youth in fashion and music, and how she imagines the mobility of the future, with the fashion journalist Caroline Issa from TANK magazine and the up-and-coming musicians Lion Babe and SOSUPERSAM. In this collaborative discussion the #mercedesbenz Concept EQ was also a central topic. “I chose to focus on Youth but don’t get it twisted. I don’t just mean the young, I mean the spirit and attitude of youthful rebellion. Challenging what’s come before, so we can move forward. We want fashion & design that represents our personalities and the future that we want to see; EQ represents that future: sustainable and connected."


Further information in the press release to download