Press release
778KB
march 19, 2018 - Nike
Elegance and innovation position Les Bleus for Russia
It has been said that a football team represents a way of being.
In France, this notion holds true. Les Bleus, as the country’s national team is colloquially known, are a vibrant representation of French sensibility. The team holds tradition and dynamism in equal esteem, and so do its fans. Need evidence? Just find footage of the 80,000 tricolore waving supporters who celebrated emerging star Kylian Mbappé’s first international goal (the cap to a 4-0 victory that positioned Les Bleus atop their qualifying group for Russia) on August 31, 2017. Within the moment, France’s strong tradition and brazen future coalesced — defining the contemporary culture of Les Bleus.
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