Cookie Consent by Free Privacy Policy website The global sensation UFO lands in Europe at Cosmoprof 2018
march 15, 2018 - Foreo

The global sensation UFO lands in Europe at Cosmoprof 2018


Europe Wakes Up to #ufo Landing

STOCKHOLM / #bologna, 9 March, 2018: Following an out of this world launch at CES in Las Vegas in January, the world’s most highly anticipated facial device from Swedish #beauty powerhouse, FOREO, the UFO, has just landed in Europe and will be at Cosmoprof 2018 in #bologna to showcase itself to the rest of Europe.

The FOREO #ufo, (Ur Future Obsession) will be on display at booth number D4 - E3 at the B2B Cosmoprime Hall 19, giving retailers, buyers, potential partners, media and consumers the very first look at the newest way to mask.

Hundreds will flock to the #foreo stand on day one to see for themselves the live demos and find out more about this new take on the traditional sheet mask, ahead of the global retail launch next month.

Since news broke of the #ufo, retailers and potential partners have jumped at the chance to partner with #foreo, developing custom made sheet masks that fit the device so consumers can use their favoured sheet masks with it. Cosmoprof is expected to bring some new collaborations to #foreo, really giving weight to the new way to mask and revolutionising the traditional sheet mask regime as we know it and creating a global phenomenon for the #beauty industry.

Speaking for #foreo, CEO Paul Peros mentioned it was important to showcase the #ufo to Europe in this way to allow potential mask collaborators to see the opportunity first hand. “The #ufo is a device like no other and it is quite simply a game changing product that the world hasn’t seen before. The device works like an orchestra. The technology acting as the conductor to activate the components of the mask like an orchestra would play, and bringing out the ingredients to provide a spa-level facial in only 90 seconds. We have been developing the technology for four years and to bring it to our retail partners and offer them the chance to collaborate is the new way to do business.” says Peros.

The #ufo combines LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations activated via a smartphone. It evenly distributes the mask essence across every area of the face, while various functions allow active ingredients to penetrate more deeply for superior results. 

More information on the press release

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