Cookie Consent by Free Privacy Policy website New Michelob ULTRA Is First Superior Light Beer Made with Organic Grains
february 27, 2018 - Anheuser Busch

New Michelob ULTRA Is First Superior Light Beer Made with Organic Grains

FEBRUARY 26, 2018

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NEW YORK, February 26, 2018 – Today, #michelobultra unveiled the newest innovation to join the ULTRA family – #michelobultrapuregold. #michelobultrapuregold is made with organic grains and offers a pure, refreshing taste with only 85 calories and 2.5 carbs. Like #michelobultra, the new brew will be free from artificial colors and flavorings. The brand’s sustainable efforts extend to the packaging, having received the Sustainable Forestry Initiative* stamp of approval.

“We’re proud to be a brand for consumers who balance their healthy, active lifestyles while also being able to enjoy beer. We know organic ingredients are important, and with #michelobultrapuregold we’re able to provide a new beer with a unique golden look and taste,” said #azaniaandrews, vice president, #michelobultra. “We’re tapping into the occasion of spending time outdoors with friends and soaking in the same nature that inspired our new brew—a time we’re referring to as Pure Golden Hour.”

Michelob ULTRA Pure Gold was born from a commitment to innovate using ingredients and inspiration from nature, which is why the brand is also announcing a partnership with 11-time World Surf League Champion #kellyslater to represent the new beer throughout the year. Slater, in addition to being a champion on the waves, is committed to innovation and championing an active lifestyle rooted in nature.

“As a professional athlete, I strive for balance in my life – something that #michelobultra stands for,” said #kellyslater. “I’m excited to partner with the brand as they launch this next innovation in beer – #michelobultrapuregold. Whether you’re a pro athlete or just someone looking for organic ingredients, it’s a choice that everyone can feel good about.”\

Michelob ULTRA Pure Gold will serve as the presenting sponsor of The Founders’ Cup of Surfing—a historic region-versus-region teams #event featuring a cross-section of the world’s best surfers – and will be the first public competition at Slater’s Surf Ranch from May 5-6, 2018.

For information, visit MichelobULTRA.com or follow @MichelobULTRA on FacebookTwitter and Instagram.  

About #michelobultra Pure Gold

Introduced in 2018, #michelobultrapuregold is the latest innovation of the fastest growing beer brand in the US. #michelobultra has always believed drinking beer and living a healthy lifestyle shouldn’t be mutually exclusive of one another. With the launch of Michelob UTLRA Pure Gold, the brand is taking this mindset one step further with organic grains sourced from the finest farms. With just 85 calories, 2.5 carbs and a superior golden taste, #michelobultrapuregold is free from artificial colors and flavorings. Michelob UTLRA Pure Gold is the perfect beer to reach for and enjoy when the day is winding down and the sun is setting – the hour of the day that’s pure gold. For more information, visit www.MichelobULTRA.com.