Cookie Consent by Free Privacy Policy website Anheuser-Busch: Lime-A-Rita Wants You To Meet The Ritas
february 25, 2018 - Anheuser Busch

Anheuser-Busch: Lime-A-Rita Wants You To Meet The Ritas

They’ve Got a Margarita In A Can. And They’ve Got Something to Say.

New York, NY, Feb. 22, 2018 — Kicking back in a lawn chair with a juicy #limearita in hand are three legendary ladies who have lived, so they know how to live, and are here to tell you their story. Life is tough and sometimes we need a reminder that the coolest thing you can do is not care and drink a margarita in a can. Meet #theritas. Nothing says “I don’t give a flying flamingo floatie” like sipping on a #limearita by the pool, which #theritas invite everyone to do.  

Ladies, it’s time to grab life by the cans and take cues from #theritas. The days of polite advice columns and crafting a cocktail are over, especially because it takes like six months to get a response published in a newspaper and you can just open a can. Starting today, #theritas are dishing out savage straight-talk with #ritasays in a place where opinions are given whether you ask for it or not: social media. With a lifetime of experience, they’re here to help you give zero...fruits about striving for Insta-perfection and start being the hot gossip you wish to see in the world.

Here’s how the modern-day advice column #ritasays works:

  •        Anyone 21+ can ask #theritas a question about anything on Lime-A-Rita’s InstagramTwitter and Facebook
  •        #theritas will respond with a to-the-point answer that you wished your best friend would have told you before you went on a date with that guy whose car is his profile picture.  You’ll know it’s them by their signature, #ritasays.

Becca Tilley, a fan favorite from The Bachelor, is the first to get advice from #theritas. Along with a few of her friends, she turned to the legendary ladies to get some wise words on how to forget someone who gave out one too many roses. Check out their convos on Twitter and Instagram.

Something to know about #theritas: they never wait around to give their opinion. Taking a few days poolside, the ladies found a few hundred social media posts that they thought could use their advice. So, they cracked open a #limearita and got to work, answering them all with #ritasays. There’s no telling who might get The Ritas’ two cents next.

"My life goal is to become #theritas one day,” said #chelseaphillips, Vice President, Beyond Beer Brands at Anheuser-Busch. “Not only have they mastered the best margarita recipe- by opening a can of #limearita - #theritas are role models for embracing a mindset that we should treat every day like a Friday and every hour like a happy hour.”

The Legend of #theritas: Lime-A-Rita’s #havearita Campaign

The Ritas were first introduced this month in Lime-A-Rita’s #havearita campaign, which takes on a life’s-a-party attitude in any situation. Catch #theritas on InstagramTwitterFacebook and digital media all year as well as their own @TheRitas Twitter handle.

 The #havearita campaign was created by Fallon #newyork, Lime-A-Rita’s creative agency.  “In a world increasingly filled with things to worry about, #theritas remind us of the enduring virtues of a margarita in a can” said John King, President, Fallon #newyork.

Next-Level #limearita: New Flavors and Innovations

We learned that #byowatermelon to a party was easier said than done, so #limearita is bringing back Water-Melon-Rita just in time for summer.  In addition, #limearita will introduce “Party with #theritas,” a flavorful party pack in glass bottles, which are said to have been inspired by The Rita’s colorful personalities and full transparency, and Pine-Apple-Rita for a limited time.

For more information on #limearita, visit www.limearita.com or follow the conversation on social with #havearita.              

ABOUT LIME-A-RITA

As part of the continued innovation from world-class brewmasters from the legacy of America’s most-popular beers, Anheuser-Busch launched #limearita in 2012. The brand became the second-best selling new product launch that year, with #strawberrita becoming the largest share gainer in the beer industry in 2013. New flavors and new product offerings are the cornerstone of #limearita and the brand is consistently adding new offerings to the portfolio. Ace Metrix® awarded #limearita the title of 2014 Brand of the Year for the Beer and the Spirits, Malt Beverages and Wine categories. In 2017, #limearita became the first in the Anheuser-Busch InBev portfolio to explicitly target women with the “Make it a Margarita Moment” campaign. For more information, visit www.limearita.com.