Press release
74KB
february 21, 2018 - Ducati
Ducati by Imetec
- Ducati and Imectec present a new male grooming product line
- High performance tools for hair, face and body care
- The #ducati by #imetec line offers six different products of an unique design
Borgo Panigale, Bologna, 21 February 2018 – #ducati has joined forces with #imetec to launch a new #ducati by #imetec male grooming line, and does so with an exclusive product range.
The #ducati by #imetec line offers six different products, three hair clippers and three grooming kits, all of which share a design based on the collaboration between the #ducati Design Centre and #imetec. The same principles that are applied in the design of motorcycles have guided the creation of these accessories: unique and distinctive style, attention to detail, dedicated colours.
“Ducati and #imetec share a strong spirit of innovation and style, and both aim to provide their fans with products that offer the best of technology, along with unique emotions”, states Alessandro Cicognani, #ducati Motor Holding Licensing Director. “As a result of this #partnership we realized a project of high quality, with a focus on product performance and design”.
As Elia Morgandi, General Manager of the Tenacta Group, points out, the real reason behind this Ducati-Imetec #partnership lies in the shared values of creativity, reliability and Italian workmanship: “We had no doubts about embarking on this exciting project with #ducati. The enthusiasm and synergy fielded by both parties have given rise to a line of beard trimmers and hair clippers dedicated to all true ‘curve lovers’, as was our goal”.
For product information and purchases visit www.ducatibyimetec.com
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