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february 05, 2018 - Nissan

Dongfeng Motor Co., Ltd. announces new midterm plan

Investing RMB 60 billion in sustainable growth, China’s leading automotive JV aims to be the most sustainable brand in the market with 2.6 million vehicle sales and RMB 300 billion in revenue by 2022

BEIJING (Feb. 5, 2018) – Dongfeng Motor Co., Ltd. (DFL) plans to increase annual sales by 1 million vehicles to 2.6 million by 2022 and projects revenue will rise to RMB 300 billion, under the company’s new midterm plan.

The company, a 50-50 joint venture between China’s Dongfeng Group and Nissan Motor Co., Ltd., aims to be among the top three joint venture automakers and the most sustainable brand in China.

The new midterm plan, titled DFL TRIPLE ONE Plan, was developed following DFL’s record 1.52 million vehicle sales in 2017. This result was fueled by strong demand for the Nissan Sylphy series, X-Trail, Qashqai and Teana; the Venucia, T90 and D60; and the INFINITI Q50L, QX50 in the passenger vehicle market, as well as the Nissan Navara and the Dongfeng Duolika and Captain in the light commercial vehicle market.

“In the last seven years, DFL undertook ambitious plans to grow sales and revenue – which it succeeded in doing through significant investment, a dynamic workforce and the introduction of 32 models for the Chinese market, including the creation and growth of the local Venucia brand,” said Jun Seki, president of Dongfeng Motor Co., Ltd. He said the company has made and delivered more than 15 million vehicles in China over the last 15 years, since the joint venture was established in 2003.