Cookie Consent by Free Privacy Policy website Michelob ULTRA and Chris Pratt Show America That You Can Be Fit and Have Fun in Two New Super Bowl Commercials
january 30, 2018 - Anheuser Busch

Michelob ULTRA and Chris Pratt Show America That You Can Be Fit and Have Fun in Two New Super Bowl Commercials

JANUARY 29, 2018

The fastest growing beer brand in the U.S. taps actor #chrispratt and top athletes #brookskoepka, Shalane Flanagan, and #kellyslater to celebrate active, balanced lifestyles

NEW YORK, January 29, 2018 – Today, #michelobultra – the fastest growing beer brand in the U.S. – unveiled a new 30-second #superbowl commercial starring actor #chrispratt. Titled “The Perfect Fit,” the spot chronicles Pratt’s journey to prepare for his first ever TV commercial – and it just so happens to be for #superbowl LII.  Together with #michelobultra, Pratt shows America that you don’t have to choose between being fit and having fun, #youcandoboth.

“These days, I’m trying to stay in top shape for work. So when I see a beer I can’t help but squint my eyes and imagine a treadmill. Specifically how long I’ll have to be on that treadmill to burn off the beer,” said #chrispratt. “Michelob ULTRA has only 95 calories and 2.6 carbs so… I can run that off very easily. Probably in like 10 seconds? (I run 85 mph) Which really makes you wonder why I’m not playing IN the #superbowl. I know. So anyways, #michelobultra doesn’t throw off my workout routine. And it tastes great. So... That’s what I call a win win.”

Michelob ULTRA believes it’s possible to be active while still enjoying a beer with a clean, refreshing taste, which is why the brand teamed up with Pratt – known for his charismatic sense of humor and notable personal fitness regimen – to create an ad that celebrates this fit and fun lifestyle. To view “The Perfect Fit,” visit: YouTube.com/MichelobULTRA.

“The #superbowl is a huge stage, and we are really excited to partner with #chrispratt, whose dynamic personality and passion for fitness embody the spirit of our brand so perfectly – and make him the ideal choice to share this message with viewers around the country,” said Azania Andrews, vice president, #michelobultra. “When it comes down to working out or enjoying a beer with friends, #michelobultra wants #people to know that you don’t have to choose between one or the other. That’s what it means to Live ULTRA.”

As a sequel to “The Perfect Fit,” #michelobultra will air a second spot – “I Like Beer” – in this year’s #superbowl. This will be the first time that #michelobultra has had two spots in the big game. Featured in this commercial, in addition to #chrispratt, are: US Open Golf Champion #brookskoepka, 11-time World Surf League Champion #kellyslater and 2017 NYC Marathon winner #shalaneflanagan, all known for their commitment to living an active, balanced lifestyle. The ad brings these personalities together to sing along to “I Like Beer” – re-recorded by country music artist, Jon Pardi – a new anthem for #michelobultra that demonstrates how it’s possible to be fit and still enjoy a beer. “I Like Beer” will be released later this week.

FCB Chicago is the lead creative agency for both TV spots.

The two ads kick off an exciting 2018 for #michelobultra and its “You Can Do Both” campaign. Throughout the year the brand will provide exciting moments for consumers, including 95,000 fitness-focused experiences. To celebrate its commitment to bringing the fun back to fitness beyond #superbowl, #michelobultra has teamed-up with multiple fitness partners to offer a variety of exciting experiences from now through May 5, which consumers can enter to win each day by visitingwww.ULTRA95K.com. Partners for the 95,000 experiences include ClassPass and TeeOff.com, as well as local fitness studios around the country. 

For information, visit MichelobULTRA.com or follow @MichelobULTRA on FacebookTwitter and Instagram.  

About Michelob ULTRA

Introduced in 2002, #michelobultra is currently the fastest growing beer brand in the United States by share. With just 95 calories, 2.6 carbs and an exceptional taste, it is the superior light beer that celebrates the active, balanced lifestyle of its drinkers that includes both fitness and fun. Brewed for those that live fit and fun, Michelob ULTRA’s choice of grains and extended mashing process leads to its refreshing taste and fewer carbohydrates. It is brewed with the finest barley malt, rice, all-imported hops and a pure-cultured yeast strain, all of which reflect Anheuser-Busch’s commitment to brewing quality. For more information, visit www.MichelobULTRA.com.