January 26, 2018 , Auburn Hills, Mich.
- Ram introduces the all-new 2019 #ram1500 Laramie Longhorn Edition — the no-compromise luxury #truck with a southwestern theme
- New #ram1500 design built on strength, durability, technology and efficiency
- Class-leading Laramie Longhorn interior with premium materials: wood, leather and steel trim
- Popular RV Match Walnut Brown two-tone exterior color returns for 2019
announces the all-new 2019 #ram1500
Laramie Longhorn Edition — the no compromise luxury #pickup
leading in style, durability and efficiency.
Laramie Longhorn is the world’s benchmark for upscale #pickup
trucks, earning the title Luxury #pickup#truck of Texas
from the Texas Auto Writers Association (TAWA) two years in a row.
“The all-new 2019 #ram1500
Laramie Longhorn is a no-compromise luxury #truck
that delivers what buyers want most: strength, durability, technology and efficiency,” said Mike Manley, head of #ram
brand. “Wherever you look, whatever you touch, the Laramie Longhorn is filled with more craftsman-like details, including wood surfaces and 100 percent full-grain leather seats, than any other #truck
in the segment.”
Layered with premium materials, the Laramie Longhorn carries iconic features and design cues from traditionally handcrafted, time-tested wares such as the antique pocket watch, hand-tooled leather cowboy boots or a horseman’s saddle. The #ram
Laramie Longhorn’s wood, metal and leather elements are all authentic.
Ram 1500 Laramie Longhorn models are distinguished externally by the standard two-tone RV Match Brown trim or monotone paint, premium LED headlamps and tail lamps, and unique wheels and grilles.
Inside, the 2019 #ram
1500’s Laramie Longhorn trim exudes quality with a segment-exclusive hand-wrapped, 100 percent full-grain leather dashboard and southwestern-design-inspired door-panel and armrest coverings. Throughout the cabin, a new embossed alligator skin pattern leather covers surfaces including the center console, instrument panel, seats and door panel inserts. Other unique details include satin chrome accents, a brushed-nickel metal badge flush-mounted on the console lid and a new “Longhorn” branding mark burned on the wood-trimmed upper glove box door.
Real barn-wood accents are used throughout the cabin. Wood tandem doors on the center console reflect the heightened attention to detail and provide closed storage. At night, the cabin is accentuated with ambient lighting to create a luxurious and soothing atmosphere. Longhorn interior colors include Mountain Brown/Light Mountain Brown and Black/Cattle Tan full-leather seats with contrast piping. Heated, full-leather rear seats and class-exclusive rear seat ventilation are available on Longhorn.
A chrome billet “RAM” grille and chrome header surround the premium LED lamps with Adaptive Front-lighting System (AFS). Chrome bumpers, tow hooks and side steps come standard as do wheel flares. Two-tone color options complement the RV Match Walnut Brown paint. New 20- or 22-inch wheels are offered with a variety of complementary finishes. The Laramie Longhorn Edition belt-buckle badge appears on the front doors and tailgate.
Ram's new 1500 is the benchmark for technology and connectivity in pickups offering 4G WiFi hot spot, exclusive SiriusXM 360L personalized listening experience, SiriusXM Guardian, five USB ports to link with the award-winning Uconnect system and a segment-leading 12-inch touchscreen featuring split-screen capability for dual-application operation or full-screen single application operation.
The new 2019 #ram 1500
buyers leading-edge innovation with 225 pounds of weight reduction, up to 12,750 pounds of towing capability, the eTorque mild hybrid system and active systems that improve fuel efficiency and assist drivers. The #ram1500
stands out as the benchmark in a very competitive segment.