january 24, 2018 - Princess

Princess Yachts at Boot Düsseldorf 2018

  • 2017 was an exceptional year for #princess. Five new products were launched and the year marked the highest turnover in the history of the company. EBITDA increased by 75% and we recorded our most profitable year since 2013
  • The #princess Yachts order book at retail values is currently at ¾ billion Euros which is 25% higher than January last year
  • In 2017 #princess revealed several new partnerships and experiences for customers including the revolutionary #princess Lifeline powered by MedAir
  • 2018 marks an opportunity for #princess to continue to build on this success and continue to grow the business; we expect it to significantly exceed 2017 in both turnover and profits
  • At boot Düsseldorf #princess are celebrating the global launch of the #S78 – the all-new flagship for the S class that offers an exhilarating boating experience. The #S78 is also the first #princess #yacht to showcase the exceptional new partnership with #naimaudio, which provides world class #audio systems that continue to rewrite the audiophile rule book. The #S78 is fitted with a #naimaudio sound system throughout as standard encompassing the sportbridge, saloon, cockpit and master cabin. The system was designed at the very outset of this product and takes a giant leap forward in acoustic engineering and state-of-the-art connectivity and performance.
  • The #princess 35M, also on display at the show, is the largest boat ever to be featured at #bootdusseldorf and featured in the brand film launched last year
  • The global launches of the #v65 and #v50 here at boot Düsseldorf mark a return to V Class expanding this award-winning exhilarating class of sport #yacht. Together with last year's launch of the V40 and this year's launches on the V60 and V78, #princess will have completely renewed its V class range
  • Princess will continue in its £100m investment in new products and facilities with the launch of six new yachts this year; one every two months