november 14, 2017 - Kellogg

The Early Fan Gets The Bran: Spice Adams Surprises Tailgaters With A Sunny Start To Their Day

Kellogg's Raisin Bran® teamed up with retired #chicago football player to bring breakfast to fans

BATTLE CREEK, Mich.Nov. 13, 2017 /PRNewswire/ -- Friends, football and #food is a great start to the day; however, creating the perfect pregame tailgate can often mean unpacking 5 hours before kick-off1.To celebrate early rising tailgaters, who put in hard work long before #food gets off the grill, Kellogg's Raisin Bran® and retired football player #spiceadams surprised morning tailgaters in Chicago yesterday with a bit of fun and a "sunny" breakfast to start their day.

As early-rising football fans prepped for their pre-game ritual in the early Autumn light, Adams wandered into their setups with a mobile game day breakfast cart – complete with a milk-dispensing keg – to serve up sunshine, fun, and Kellogg's Raisin Bran.   

"Even after retiring, I'm still waking up bright and early on game days to tailgate with friends and family. But let's be honest, setting up a proper tailgate is hard work and I need a good breakfast to start my day right," said Adams. "I love Kellogg's Raisin Bran because it's heart-healthy2 and has the perfect sweet, sunny kick to keep me going till the final play."

With the winning combination of two scoops of sweet, sun-kissed raisins and crunchy whole wheat flakes, Kellogg's Raisin Bran is a deliciously heart-healthy way to start your day and the perfect way to get a little taste of the sweet life no matter what team you are rooting for.  

Kellogg's Raisin Bran is available at grocery and mass retail stores nationwide for a suggested retail price of $4.29. Visit for more information on Kellogg's Raisin Bran, and check out the surprise breakfast on Spice Adam's social media channels.

About #kellogg Company                                                                                                          

At #kellogg Company (NYSE: K), we strive to make foods #people love. This includes our beloved brands – Kellogg's®, #keebler, Special K®, #pringles, #kelloggsfrostedflakes, #poptarts, #kelloggscornflakes, #ricekrispies, #cheezit, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2016 sales of $13 billion and more than 1,600 foods, #kellogg is the world's leading cereal company; second largest producer of crackers and savory snacks; and a leading North American frozen foods company. And we're a company with a heart and soul, committing to help create 3 billion Better Days by 2025 through our Breakfasts for Better Days global purpose platform. To learn more, visit or and follow us on Twitter @KelloggCompanyYouTube and on our corporate blog.

1 Source: Tailgating Institute Online Research

2 While many factors affect heart disease, diets low in saturated fat and cholesterol might reduce the risk of heart disease.