9 November 2017, Milan (Italy) – The 75
th edition of the international
#eicma motorcycle fair, from 9 to 12 November at the Rho trade fair centre (Milan, Italy), is gearing up to welcome thousands of motorcycling enthusiasts. Following the huge success of the
#ducati World Première 2018 on Sunday 5 November at the Linear-Ciak Theatre in Milan (streamed worldwide to over 238,000 people),
#ducati and Scrambler welcome the public in Hall 15, at stands N24 and N06. Visitors are eager to see the new models presented at the Première: the new
Ducati Scrambler 1100, which completes the range by adding a third engine to the 'Land of Joy', the
Multistrada 1260. which has been revamped with a new chassis set-up, more advanced electronics and a styling upgrade, the
959 Panigale Corse, a concentrate of
#ducati power and performance and, last but not least, the
Panigale V4, the start of a new chapter in the
#ducati story and already a frontrunner to win the 'best looking bike' of
#eicma 2017.
#ducati will be showcasing the entire 2018 range, including the new
Monster 821, which has undergone a major makeover to celebrate its 25
th anniversary, and the
XDiavel S with an all-new Iceberg White livery. With new-look yellow containers and an electrifying atmosphere, the Land of Joy - the
#ducati Scrambler area - will be hosting not just the new bikes and a vast range of dedicated accessories and apparel, but also a
web radio station broadcasting live three times a day. Adding to the excitement of this 75
th EICMA will be the official
#ducati Corse riders, who wanted to see the new model range for themselves. Chaz Davies and Casey Stoner dropped in, as did all the
#ducati MotoGP riders Michele Pirro, Danilo Petrucci, Jorge Lorenzo and Andrea Dovizioso before flying out directly from
#eicma to Valencia where, at the weekend, they'll compete in the final deciding race for the MotoGP world championship title.