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september 20, 2017 - Lapalma

lapalma at Designjunction


lapalma, a manufacturing company specialized in furniture for the contemporary home and the contract market, takes part to Designjunction 2017 edition.

Once a year – at London #design Festival – this #event creates connections between the most important furniture brands. It is thus the right moment to present the international public of interior designers, architects, distributors and design-enthusiasts the essence of a collection that stands out for its pure, rigorous lines and that of a #design vision getting more and more “crossover”.

The borders between the different fields of planning have started to overlap: the environments for the collectivity – being they lounge zones, offices, restaurants or hotellerie – put the attention to comfort-oriented solutions, warm atmospheres – either more intimate or open to sociality – where one feels at ease anytime, like at home; on the other hand, the home welcomes special areas for the home-office. For this reason, cross proposals are now necessary. #lapalma industrializes them as it offers flexible, modular systems that integrate with the existing architecture.

lapalma booth –designed by the art director Francesco Rota- on the ground floor of the Cubitt House shows in brief the proposals of the brand. This is one of the 5 different locations that host Designjunction in the area of King’s Cross, the railway station in the middle of the quarter that represents the core of creativity.

In the middle of the exhibiting space there is a system that sticks out for its versatility: ADD system by Francesco Rota, a 360° modular proposal that puts together the seating (ADD), the table (ADD-T) and the storage (ADD-S), allowing completely free composing and personalizing.

This project started with the ADD seating system, awarded with several recognitions: it consists of a modular structure – a frame made by extruded aluminum profiles linked by aluminum joints and die-cast aluminum legs – where you can put panels, seat-pads, backrests and other equipment, thus offering a variety of possible combinations (linear, s-shaped, circles), so as to meet architects ‘most challenging requests both in the contract and in the residential market.

The seating system has been continuously improved by means of new solutions and equipment, until it expanded comprising first a table system (ADD T) and then a storage system (ADD S). ADD S is characterized by the same versatility as the seating system, allowing a number of arrangements, since you can combine several 90cm-wide metal modules in 3 different height, all 45 cm deep: it is perfect to store and organize any personal belongings, books or files. The ADD system is the right answer to the latest needs of the market: if the contract was looking for versatile, refined, essential proposals, the ADD system puts together lapalma’s great technical and manufactural abilities, from the first steps of the project to the last phases of an accurate industrial production.

More information on the press release

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