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july 14, 2017 - Jaguar

Jaguar presents the all-new E-PACE

Just exactly what gives an object a certain edge can be hard to define. A stance? A swagger? A certain playfulness? Maybe something familiar, something in its silhouette, something hard to discern but which nonetheless stirs memories of a glorious bloodline?
The answer is most likely all of the above, only bound together by a certain confidence. The #epace is the fourth, all-new #jaguar in as many years and the most potent expression yet of rediscovered #jaguar relevance in the 21st century.
“Oh, it’s got an attitude to it all right!” says Design Director Ian Callum of the new #epace, the most playful car in Jaguar’s 81-year history, in many ways its most bold yet. “That’s exactly how I wanted it; a balance of masculinity and femininity; not too genteel and certainly sensuous; muscular and curvaceous at the same time. That perfect #jaguar balance.” #epace brings an uncommon sense of expressiveness to the compact #suv market. Put simply, it is a much more evolved design; simultaneously more clever and more beautiful than is typical in the segment.
“It’s important especially in a smaller car that aspires to a sense of heritage, and a heritage of performance, that it should have that certain attitude,” says Callum. “In some ways the #epace is more like an F-TYPE than an F-PACE. Look at the haunches, front and rear, and the way the lines they make intersect, for example. Look at the profile of the roof in silhouette and the way it floats off the back. Look at the headlamps!”
It is testament to the clarity of Jaguar’s contemporary design language that it so easily and effectively translates to a compact #suv.
The essential energy of the fast-growing segment however has brought its own influences to bear and #epace introduces some new, evolved elements of that essential language, including a new ‘chicane’ light graphic inspired by the rush of seeing a racing car swoop left-right-right-left through a series of corners on a track.
And that essential exuberance and promise of dynamism is right here in E-PACE’s short overhangs and long wheelbase, which themselves promise an unusual degree of comfort and practicality inside. 
There is luxury too. Again with an eye on the sports car range, the inside of Jaguar’s new cub offers a sense of command and control; dominant of the road, in touch with the car and spoiled with a quality of design and execution not seen before in this segment. Mixing premium leathers and technical surfaces picked up by effervescent, contrast stitching and sophisticated – and personalisable – interior lighting, #epace takes that unique #jaguar feeling to places it’s never been before.
And ‘cub’, really? Take a close look. #epace most certainly represents a new generation of Jaguars, but one in which its proud parents have enormous confidence.

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