Press release
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june 29, 2017 - Honda Auto
The Human Car: performance artists transform at Goodwood
Chichester, Sussex, UK, Thursday 29th June. Celebrating the Goodwood Festival of Speed opening today, Honda UK unveils ‘The Human Car’, an abstract representation of ‘closing the gap between man and machine’ as visitors get closer to the cars than ever before at the Honda Challenge Lab. Honda’s stand this year at the festival is a family-friendly innovative laboratory which provides an insight into the technological prowess, the quirky features that gives the brand its personality and, ultimately, the sheer joy of its vast array of products.
Working with a group of 12 performance artists to form the shape of the Honda Civic Type R and Fireblade bike, the body positioning required the bending and entwining of a total 48 limbs to create the illusion, with the performers giving families and car enthusiasts attending Goodwood a unique show.
Kevin Doody, choreographer at Ministry of Fun said, “This was an ambitious, interesting project requiring a team of talented performers to pull off the transformation. We are delighted to launch this at Honda’s stand ahead of what promises to be a fun festival at Goodwood”.
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