Press release
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june 22, 2017 - Chevrolet
Chevrolet offers parents safety technology that acts like extra sets of eyes
Today marks the official start of summer and #chevrolet wants to help parents avoid situations where summer moments become tragic incidents. With school out and the weather warming up, more children are spending time outside drawing chalk pictures on the driveway, blowing bubbles into the wind or riding bicycles around the neighborhood.
According to the U.S. Department of Transportation, on average there are 210 fatalities and 15,000 injuries a year caused by backover crashes. Of those crashes, NHTSA estimates that 40 percent occurred in residential areas, with 24 percent happening in driveways.
“The majority of backover incidents are caused by the driver not being able to see their immediate surroundings,” says Rondell Burge, researcher of driver behavior, #chevrolet. “When you hear about backover or frontover incidents involving parents or grandparents and their little ones, your heart sinks. It’s personal and at Chevy we want to help drivers see as much of their environment as possible to help them avoid the unthinkable. That’s where Surround Vision can help.”
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